YouTube has come a long way since it’s inception just seven years ago. Since that time, it’s become a hub for amateur video, professional video, musicians, educators, physicians, and much, much more. In terms of advertising, however, YouTube has struggled to meet the needs of potential advertisers. Healthcare marketing clients would consistently run the high risk of producing advertising content for pages with amateur videos, perhaps unpredictable and brand-tarnishing amateur videos.
But, all that has changed with YouTube’s recent makeover. And with the integration of YouTube Channels, where content is professionally created, predictable, targeted to a specific audience, brands can feel safe purchasing advertising space.