I’m very excited to be covering this subject today for Quaintise! Regarding Search Engine Optimization and Marketing, localization is HUGE, especially for physicians, and yet it is still an overlooked and often unrealized SEO strategy. Acquiring local citations, reviews and testimonials should be an integral piece of your overall SEO puzzle – increasing your brand visibility, your brand credibility, and your online reputation as a local expert physician.
Local citations in the SEO realm are basically sites like Yellow Pages, Yelp, Healthgrades, etc – sites that list your business, showing your business Name, Address, and Phone Number (NAP). There are literally thousands of citation websites around the web, each one showing pertinent information regarding your business. These citation sites show up in Google search rankings, Bing and Yahoo search rankings, and all over mobile search rankings, which is why it’s crucial that you systematically go through each and every one of the sites to correct any NAP misinformation.