Visual Marketing – The Key to ALL Forms of Health Care Marketing


Healthcare Marketing

The days of optimizing your marketing efforts strictly for Google, Yahoo and Bing are over. In today’s health care marketing environment, it’s all about visual marketing, and you better be good. According to this year’s Social Media Marketing Industry Report conducted by Social Media Examiner, the future of marketing is visual, at least according to the 3,000 marketers who were surveyed for the report.
Continue reading

Physicians, Are You Taking Advantage of Pinterest? You Should Be

pinterest for physicians

For physicians, social media is terrifying. For marketers and advertisers, social media is a goldmine still in its infancy. And while Facebook and Twitter are the popular platforms for conversation, it’s Pinterest and Instagram that are truly shaking things up, producing results that are sometimes hard to believe.
Continue reading

Conformity Kills – The Secret to Social Media Marketing for Physicians


I came across a very interesting article this morning on, and couldn’t wait to share it with all of our Quaintise agency team members and blog visitors. I quite often talk about the ‘one size fits all’ social media marketing mentality that dooms physicians and healthcare organizations – the mentality that is only perpetuated and maintained by social media specialists to essentially make a name for themselves. It can be a bit infuriating for those of us in the social media marketing industry who don’t care so much about the name but care more about client’s success.
Continue reading

Why You Need a Healthcare Social Media Editorial Calendar

Healthcare Social Media Marketing

As Quaintise social media director, I started out being against editorial calendars. They went against everything that I believed was true about social media; spontaneity, trend-spotting and crowd-sourcing. If something popped up in the news or was trending and related to the client’s healthcare industry, I posted it. Social media calendars got in the way of productivity, or so I thought.
Continue reading

Engaging Your Patients on Social Media NOW

Social Media for Healthcare Marketing

We’ve been spending a lot of time on the subject of doctor-patient communication and social media, and for good reason. In 2014, social media for healthcare marketing will rise to the next level, where physicians will literally have no choice but to engage in social media conversations in order to education, inform and simply communicate with their patients. This morning I came across two very interesting healthcare infographics that I couldn’t pass up sharing.
Continue reading

All SEO Is Local, Especially for Doctor Marketing

Healthcare Advertising Agency Los Angeles

Right now is about the time you’re going to see a lot of 2014 trends articles and blogs. You’ll see those familiar keywords such as patient satisfaction, consumer expectations, segmentation, fragmentation, real-time marketing, mobile, social, engagement, and big data, among many others. The overwhelming thought to consider is that in healthcare marketing, it all matters at all times, whether it’s 2013 or 2015, the bones of healthcare marketing strategies remain fairly consistent.
Continue reading

Why Should Physicians Want “Likes”

Facebook Healthcare Marketing

Everyone knows the key to successful healthcare marketing on Facebook is getting “Likes,” right? Not exactly. The Huffington Post ran an interesting commentary today titled The Like War, offering 9 steps for “using social media strategy for long term business strategy.” The focus of the commentary was essentially how to get “Likes.” Ultimately, your goal in healthcare social media marketing should not be to get “Likes” but rather to engage your audience, driving them to your brand service or product. Here’s Quaintise’s 3 top reasons why physicians need “Likes.”
Continue reading

Making Your Brand More Social – Don’t Be Scared

Healthcare Marketing Company Los Angeles

Just the other day we discussed the importance of keeping things simple in a complicated healthcare world. Today, I want you to think about keeping things social – transforming your healthcare website into a social powerhouse.

The idea of getting social with your healthcare marketing probably scares the pants off of you. But, if you’re working with the talented team at Quaintise, you should be excited about all of the amazing opportunities that social media has to offer any healthcare professional.
Continue reading

Forrester on Facebook: Why I Think They’re Wrong

Facebook Healthcare Marketing Los Angeles

Facebook took a hit this week from one of the most influential, respected research organizations on the web. Forrester, a research and analysis information technology company, slammed Facebook’s marketing and advertising efforts with a scathing report on Facebook’s lack of advertising follow-through. As social media director at Quaintise, speaking strictly from the experience of managing many client Facebook marketing and advertising accounts, I think Facebook might be getting a bad rap.
Continue reading