You’ve probably seen them and didn’t even realize you were looking at a whole new world of business marketing. QR Codes, also known as barcodes and quick response codes, are beginning to integrate themselves into every aspect of our lives, whether we realize it or not. New marketing plans and PR strategies include QR code marketing to create a more interactive environment for website visitors, magazine audiences, advertising targets, and much more. So, what do you need to know about QR Codes for your marketing plans?
What is a QR Code?
A QR Code is an image, much like a standard UPC barcode, that can be translated through the camera on your smartphone to display web pages, images, text, maps, nearly any type of brand message you want to convey. While QR Codes are relatively new here in the states, places like China and Japan have been using these codes for many years now in advertising and marketing strategies.