Prospecting vs Retargeting – Your Healthcare Marketing Team’s Dilema (and why you should care)

healthcare marketing_retargeting

There has been a lot of interesting talk surrounding retargeting and prospecting, especially in the realm of social media. In healthcare marketing, retargeting and prospecting are integral elements of any campaign, which is why it’s always so interesting to me to follow these hot topics when they take over the marketing news cycles.
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