As a new business owner with a big idea, it is possible to go too big too fast. Often times, with an unrealized brand but a enthusiastic idea, the focus and targeted audience becomes lost in the mix. While having an experienced public relations firm assist in brand marketing and PR is crucial, coming to the table with a strong focus on a target niche can be exceptionally useful.
Can’t I Advertise To Everyone?
When we sit down with clients for the first time, one of the foremost questions on their mind is “I want everyone to buy my product.” However, as we’ve explained in previous marketing articles, going big with your brand starts by focusing small. Case in point; your target audience and brand niche.