Football is a religion. Well, some people will tell you that. A few weeks ago we dove into the expert marketing behind the NFL’s push to grab female fans, including its Breast Cancer Awareness efforts during the month of October. While at Quaintise we focus more on medical, hotel, and local business marketing, it is fascinating to look deeper into the incredibly effective marketing strategies of the NFL.
The NFL and TV Ratings
In the world of television advertising, ratings mean everything. When you have high ratings, you have the world at your fingertips simply because you have the opportunity to charge a small fortune for advertising spots. Everyone is well aware of how expensive it is to advertise during the Super Bowl because the amazing ratings that the Super Bowl gets.