In every facet of mobile marketing, traffic has increased. From advertising to social media and web traffic, every client of Quaintise under the umbrella of healthcare marketing has seen a 30 to 50% increase in mobile traffic over the past year. And we can pretty accurately predict that these numbers and mobile traffic will continue to rise through 2014.
Do you have a ‘smartphone?’ Odds are, you happen to be one of the estimated 37.9 million Apple users or 23.8 million Android users, not including Windows and Blackberry mobiles, who jump on that mobile device every single day. According to the “State of the Media 2001,” 84% of US adults own a smartphone or tablet computer. Mobile marketing is becoming a wonderful opportunity for business looking to increase brand awareness through mobile sites, mobile apps, mobile ads, and location-based services. But how do you adhere to your brand message across this mobile medium? Well, follow these easy tips.
As with any other form of marketing, understanding your audience through segmentation and deep demographics is key. Is your target audience engaged on mobile social networks? Are they actively ‘checking in’ to local hot spots? What kind of operating systems and mobile devices do they use? Does their mobile support flash? How often do they share video and pictures? How often do they check local news and weather from their mobile devices? All of these questions must be taken into account when considering mobile marketing plans.