In 2014, Physician Marketing Will Be All About Mobile

Healthcare Mobile Marketing

In every facet of mobile marketing, traffic has increased. From advertising to social media and web traffic, every client of Quaintise under the umbrella of healthcare marketing has seen a 30 to 50% increase in mobile traffic over the past year. And we can pretty accurately predict that these numbers and mobile traffic will continue to rise through 2014.
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Keep It Simple – The Healthcare Industry is a Mess, Simplify Your Marketing NOW

Healthcare Marketing Industry Los Angeles

In today’s complicated and often confusing world of healthcare marketing, often times the simplest ideas and most transparent physicians and offices will come out on top. From the Affordable Care Act to explaining complex treatment procedures, the current healthcare industry is a clutter of mixed messages. Right now, at this very moment, is the opportunity to forge ahead of competing physicians and specialists in your field and come out on top. Let Quaintise show you how:
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Marketing Orchestration – What is it and Why is it Important

Healthcare Marketing Los Angeles

The consumer has changed, as has the patient. Today, the consumer and the patient are one and the same. The consumer-patient researches, shops around, compares, discusses, engages, asks questions, reads reviews, and weaves through a variety of mediums and paths before making their new patient appointment with your offices. At Quaintise, it’s our job to know exactly where the patient’s path takes them before they end up at your door, and how we can influence that path towards your offices.

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Capitalizing on a Patient’s Healthcare Decision Making Pathway

Patient Healthcare Decision Pathway

As a physician, your online reputation is probably one of your most important marketing details. The simple act of identifying, researching and selecting a family doctor or specialist has changed dramatically over the years, and while word of mouth is still one of the strongest sells, digital access has become the new norm in determining the right doctor for individual patients.  The normal path to physician selection has shifted to internet research, reviews, comparison pricing, social media influence, and locality.
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If Some of the Largest Hospitals in the U.S. are Using Social Media, Why Aren’t You?

physicians_social media marketing

How important is social media to healthcare marketing? Ask the professionals at the University of Michigan Health System, or the Nemours/Alfred I. DuPont Hospital for Children in Wilmington, Delaware, Brigham and Women’s Hospital in Boston, or the Cleveland Clinic, or a host of other large medical organizations and they’ll tell you that social media is at the root of their patient outreach. Learning from these remarkable organizations and understanding their social media methods can help you to grow your own physician social media outreach.
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Keep it Simple…You Know the Rest – Healthcare Marketing is Most Effective When Simplified

marketing to millennials

In an era where everything is digital, even our realities are augmented, healthcare marketing agencies easily lose sight of what’s important – motivating and inspiring patients to take action. Between social media marketing, video marketing, email marketing, search engine marketing, and multiple forms of advertising, the patient can easily get lost in the mix, and the ultimate goal of every campaign can easily get muddied with too much stuff. Quaintise professionals have noticed a change in the healthcare marketing industry from patient-centric advertising to baffling, unfocused advertising with no clear purpose.
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Gmail Tabbed Inbox – Promotions – Even The Name Suggests Opportunity for Healthcare Marketers

email marketing healthcare

Healthcare marketing at Quaintise is more than campaigns, numbers and analytics – it’s about innovating, evolving, and revolutionizing our own industry with inventive strategies that stay ten steps ahead of everyone else. We’ve known about the new Gmail Tabbed Inbox for some time now, and have been developing some new methods for delivering email marketing campaigns that continue to excel. And why we continue to stay ahead of the curve, it’s always interesting to keep an eye on what the industry thinks.
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3 Steps to Successfully Integrating Big Data into Healthcare Marketing

Big Data in Healthcare Marketing

Everyone in healthcare and medical marketing is talking about Big Data. If you’re marketing and advertising team has not mentioned this term to you yet, it’s time to seek out another agency. According to, Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. It’s kind of a big deal, and the marketing experts at Quaintise want to make sure you have the tools and the knowledge to utilize Big Data successfully in every detail of your marketing campaigns.
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Five Facebook Campaigns That Will Boost Engagement And Increase Visibility

facebook marketing for physicians

Social media is limitless when it comes to increasing the visibility of your brand, your practice, even your hospital. According to Mayo Clinic’s Social Media Health Network, which keeps track of “health-related organizations actively using social networking sites and maintaining officially sponsored accounts,” there are currently 1,501 health-related organizations utilizing social media. If you’re medical practice resides in California, Florida, New York, Michigan, even Arizona, you’ve got a lot of competition. So, how do you stand out from the crowd? Quaintise has all the answers.

In the Phoenix, Arizona metropolitan area, there are approximately 54 hospitals. According to Mayo Clinic, 39 of those 54 hospitals are actively utilizing social media, from Facebook to Twitter and Youtube to LinkedIn.

In California, there a about 400 hospitals, and 103 of them are utilizing social media.

Healthcare Marketing Campaigns

We are huge fans of audience awareness, and when it comes to determining the best campaign for your healthcare practice, let your audience be your guide. Understanding their interests, their demographic, their hopes and dreams, will literally guide you to the campaign that will work best for your purpose.

    1. 1. Physician Live Chat:

      Patients and potential patients have questions – a lot of questions – and the best way to answer those questions while facilitating trust and credibility is with a Facebook Live Chat. Did you know that the single most searched topic on Google relates to health concerns? We believe that offering free advice in the form of a Live Chat alleviates fears about visiting the doctor, generates trust, improves a physician’s credibility, and ultimately gives many potential patients the reassurance they need to make their first appointment with you.

    1. 2. Birth Announcements:

      Everyone loves babies, right? Well, why not capitalize on that with a strategic healthcare marketing campaign aimed at new moms, expecting moms, and anyone who loves babies, especially if you’re an OB GYN. Have you ever walked through the offices of an OB GYN? Every office I’ve ever visited has dozens of birth announcements on bulletin boards throughout the halls. Families are proud of their new additions, and have no qualms about sharing their beautiful bundle of joy with the world. Give them that opportunity with a Facebook Tab dedicated to those birth announcements, as well as an Instagram hashtag directly associated with your brand and a Pinterest birth announcement board.

    1. 3. Run a Contest:

      This is a tricky, intricate strategy that, if not implemented correctly, can run a muck of your social media pages. However, if practiced with precision, a targeted social media contest can increase overall engagement.

    1. 4. Show Off:

      This should be done on every level for every healthcare-related organization. Acknowledge the good work you are doing at your practice or hospital. Take photos of your staff hard at work, show off any awards or positive HealthGrade reviews. The goal here is to be positive and excited about the work that you do, and invite others to join the enthusiasm.

  1. 5. Create a Community:

    I know what you’re thinking, Facebook is a community – a social community. You’d be right, but consider the idea of creating a community within a community. In 2011, the health insurance company Dovera (European) launched the “My Blood Group” campaign, basically multiple sub-Facebook pages connecting people based on their blood type. If there was a shortage of a certain blood type, the health insurance company could simply post to that specific Facebook Page Wall and ask for more donations. The campaign was a complete success, and the Red Cross ended up partnering with Dovera. How can you utilize a campaign by creating a community within a community? Partnering parents of twins or multiples? Creating communities for new dads? Developing groups for parents of autistic children? The possibilities are endless.

Marketing your medical practice or hospital on Facebook offers limitless opportunities in terms of Reach, Engagement, and increasing your brand visibility. Let the social media experts at Quaintise develop a targeted campaign for your brand. 

Start 2013 With a Great Story

In healthcare marketing, we often talk about turning yoru brand into a great story. Why? Because at Quaintise we believe the greatest stories are the ones that can withstand the test of time, connect emotionally with an audience, and convert ‘readers’ into brand advocates. A great story, woven throughout every platform that your brand utilizes, can turn a simple business into a memorable experience.


Here are some ideas to consider when piecing together your brand story for 2013:

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