Capitalizing on Digital Doctor-Patient Communication in 2014 – Key Statistics

Social Media Statistics Healthcare Marketing

Doctors and patients don’t communicate well, at least according to a recent poll released at the World Diabetes Congress of the International Diabetes Federation in Australia. The trouble with the perceived results is the simple fact that a better doctor-patient relationship leads to better care, better outcomes, and increased patient satisfaction. But according to the study, only 29% of polled patients said their healthcare teams asked their opinion on treatment regimens.

In addition to the findings was the fact that 84% of polled healthcare professionals said it would be helpful if their patients prepared questions in advance of the consultation.
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Should Physicians be Utilizing Facebook?

At Quaintise, we understand that as social media tools become ubiquitous with healthcare marketing and advertising, fears will increase as to their true purpose and possibilities. These tools (Facebook, Twitter, Pinterest, etc) are synonymous with big brands such Coca Cola, Starbucks, Ford, Red Bull and even Disney, but are also making waves for medical organizations such as Cleveland Clinic and WebMD. And as social media tools have become a pivotal piece of the entire healthcare marketing puzzle, it’s our job at Quaintise to quell any fears that our physicians and specialists might have.


Personal vs Professional Page

An aspect of social media that many physicians and specialists often overlook is the line between professional and personal. While Facebook does have guidelines for setting up multiple accounts under the same name, it does allow you to set up a professional presence as well as a personal one. Our healthcare marketing experts do not touch your personal profile and highly suggest that you do not respond to personal friend requests from patients or personal messages. All questions, concerns and friend requests need to be dealt with on a professional level, directly from your professional page.

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More Users Go Online to Search for Healthcare Information

When the Pew Research Center releases new online data, Quaintise pays attention, especially when the online data is directly related to healthcare marketing and the medical industry in general. The newest study released last night is not much of a shocker to the medical marketing industry, but it does deserve some fundamental attention.


72% Of U.S. Web Users Searched Specifically for Health-Related Information


That is a remarkable number, when you think about it. Online medical marketing is a HUGE industry, and websites like MayoClinic and WebMD are eating these numbers up. Traditionally, health-related websites have always been a popular pull on Google, but this new research is showing just how important securing top rankings is.

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Set Your Goals and Charge Ahead

With so many changes coming to the healthcare industry over the course of the next few years, it’s natural to feel anxious about what the future holds for your medical practice. But the professionals at Quaintise wanted to offer some support and encouragement this holiday season; 2013 is going to be an amazing year! Find yourself a healthcare marketing agency in Los Angeles that can take your brand by the reigns and propel you into 2013 with rocket boosters! Head into 2013 with the confidence that Quaintise has your back.


Setting Goals for 2013

As we’ve mentioned in previous posts, there is no better time than this very moment to start a brand audit. With a brand audit, Quaintise will take a look at many aspects of your campaigns over the past year. By taking an in-depth look at these campaigns, and your brand as a whole, we can determine the most effective, achievable, and revenue-generating goals for your healthcare brand and medical organization in 2013.

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Healthcare Marketing Trends for 2013

Everyone in the healthcare marketing field wants to know; what will the hot marketing trends of 2013 be? Are we looking at more mobile advertising and less print? Will it revert to more traditional forms of media or will digital technology completely take over? As one of the best healthcare marketing agencies in the nation, we have our own opinions on hot marketing trends in 2013, but to be unbiased we combed the net to find out what other experts in marketing think, and here’s what we found:


    1. Consumers Expecting More – Consumers have extremely high expectations on brands, thanks to expert marketing by companies like Target, Starbucks, Old Spice, Cleveland Clinic, and many more. The bar is going to be set particularly high in 2013, and brands will have to find a way to connect with consumers on a personal, relevant level. Healthcare marketing campaigns will need to be integrated into every advertising avenue available, chiefly digital media; mobile, social and content driven. Consumers will expect to be highly engaged with the brand – engrossed in the concept and the message that the brand is sharing.

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    Are You Analyzing the Correct Data?

    Analytics are an aspect of healthcare marketing and SEO that cannot be ignored; to do so would be akin to running through a corn maze with a blindfold on. You know your ultimate goal is to get to the end of the maze, but you have no idea how to get there. Marketing agencies in Los Angeles and Scottsdale often tote their marketing practices, but tend to place analytics on the back burner until that end of the month report, when, in reality, it should be at the forefront of your operation.


    How Well Did That Marketing Campaign Perform?

    Healthcare marketing agencies need to ask themselves one key question when completing any marketing campaign, and it’s not the question posed above. Sure, you absolutely need to know how the campaigned performed, if the brand message was conveyed appropriately, if traffic on the site increased, etc. But the real question you need to be asking your marketing staff is “How did that campaign really go? Did the client see a Return on their Investment?”

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    Selecting the Right Healthcare Marketing Agency

    I realize this sounds like a cliché healthcare marketing blog, but the seriousness of the issue cannot be ignored. Knowing how to select the right healthcare marketing agency in Los Angeles for your practice is paramount and the first true step to marketing success, increased patients, greater engagement, and ultimately augmented brand growth. Below are some considerations to keep in the back of your mind when determining who will be the best fit for your practice.


    What To Ask

    Knowing what to expect and the right questions to ask can mean the difference between the right fit and the wrong fit. Selecting the right healthcare marketing agency to represent your practice takes some research, some thoroughness and diligence, and some attention to detail. You’ll need to put together a basic outline of the ‘type’ of healthcare marketing agency that will fit your practice’s needs. You’ll also want to have your 6th sense turned up to high when talking to each agency, and trust your gut. About 60% of the decision is research and preparation, and 40% is a gut feeling.

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    From Problem to Solution – Making the Sale

    We are all in the business of sales. Whether you’re looking to grow your customer base, sell more products, increase patient load, or generate some new leads, sales plays a huge role. And whether it’s through strategic marketing plans, public relations, social media, or advertising, how you sell yourself and your company truly matters. There are some sales strategies that you can implement no matter what marketing avenue you travel down. Here are our top five things that you should be considering when putting together your sales pitch.


    The Problem

    The first thing that you should consider, whether you’re working with a marketing agency or going it alone, is what the customer’s, or client’s, problem is. What do they need help with? What services or products can you provide to help them? Start by writing down the target audience or specific client and what they’re ‘problem’ is. Do they need better medical advice, a higher quality product, or perhaps a life change? After writing down the problem, consider the services that you can provide to offer the solution.


    The Solution

    What you’re selling is a solution to a buyer’s, or client’s, problem. That problem could be a small as needing the right cooking supplies to create an at-home masterpiece for dinner, or it could be as large as diagnosing a patient’s illness. We’re all experts in our own right, and thus we all have the knowledge and proficiency to assist clients and customers with certain problems. However, we know that we’re the best at what we do, our clients can attain to that, but presenting that solution to a customer’s problem is the key to successful sales.

    If you think of sales as presenting the solution, the only solution, to a customer’s problem, your sales pitch will come across less ‘salesy’ and more helpful.



    What will motivate a customer to use your solution over another’s? Knowing your customer’s needs and wants, as well as the problems that they need assistance with, can help you to understand their overall motivations when purchasing products. Market research can greatly assist in this understanding. At Quaintise, our Scottsdale marketing firm implements many techniques to help business owners recognize what motivates their target audience to purchase certain brands.



    Once you have the problem, the solution, and you understand the customer’s motivation behind certain purchases, you can begin to find your idea inspiration. This is the time consuming step, mainly because you never know when a wonderful idea will strike. Don’t rush this step, give it time and be willing to set it on a shelf for a few days to take your mind off of the matter. Presenting the solution in a helpful and effective manner involves a great deal of creativity and timing. As we’ve talked about before, always have a journal or notebook handy for when inspiration strikes, and write down absolutely everything, even if you think the idea is too over-the-top or not good enough.


    The Sale

    While in college I took a set of classes on Interdisciplinary Studies. The courses aimed to instruct students on the importance of understanding problems as opportunities. A solution was never the issue, it was understanding the problem so intricately, so perfectly, that the solution was the easy part. The Sale is very similar to those classes, because when you are able to perfectly understand the problem, the solution creates itself. By creating an opportunity to study and understand the problem completely, you can provide solutions and assistance far more targeted and effective than any of your competition.

    5 Steps to Developing Your Winning Marketing Plan

    Whether you live in Scottsdale or New York City, there is a divide between search engine marketers, public relations, and advertisers with regards to budget, strategies and overall plans. An expert in SEO will want the entire budget to focus on internet marketing, social media efforts and web design. An advertising pro will say that the budget needs to stick with traditional methods and techniques that have been steadfast through more years than the internet has even been in existence. The list goes on and one, and somehow you, as the business owner, has to decide which route is best for your business.


    At Quaintise, we take a different look at these areas of marketing and seize a more multidisciplinary approach to a business’s overall strategy. Having a plan, whether it’s a public relations plan, a social media plan, or an advertising plan, is paramount to successful marketing. However, by combining all of these strategies into a comprehensive outline you can truly achieve the best outcome.


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    Market Your Way to the Top

    When you’re in the process of putting together your company’s marketing plan you’re actually mapping its path toward success. A marketing plan should not only determine the “how” of your marketing but the “why, when and where” of it. There are distinct steps to consider when formulating your plan:

    1. 1. Understand your company’s mission and vision
    2. 2. You need to have a complete understanding of the business itself. Sure, you sell widgets but, is that all you do?
    3. 3. Hone in on your market, your audience – your potential and best customer
    4. 4. Delineate the steps you need to implement to take your company from Point A to Point B to meet those marketing goals.



    Do you and your marketing team thoroughly understand your company’s mission and vision statement? Are both of you working toward the same goal?


    Consider this: your marketing team believes the company wants to expand to an overseas market, but the board members want to expand market share on your home turf, but to those in your demographic that you haven’t yet reached. To reach Point B, everyone must be on the same path.


    You will also need to fully grasp your company’s strengths and weaknesses. Is your brand well-known and loved? Is there some negative PR being spread? Who are your competitors and what are they doing that you’re not – and vice versa. Have you realistically identified your prospects and demographic? Can you expand it? Are there any add on services you can (or do) offer that you hadn’t considered marketing more proactively?


    Where and how are you targeting your marketing plan? If you’re not already online, you should be. Also, it’s not enough to simply be online, you need to market correctly. What are your company’s key words? Does your marketing team understand SEO (search engine optimization)? If you’re online but not using the correct words to get your company “found” by search engines and by potential customers, you are simply spinning your wheels.  Keep in mind, it’s not enough to use the keyword “widget” you also want to think of other words to incorporate such as: copper widgets, widgets manufactured in California, award-winning widget manufacturer, etc.


    After you’ve covered the bases, now is the time to focus on the marketing objective. Never lose sight of the fact that the marketing objective is one of the goals. You will want to set milestones. Say for example you set up a Facebook Fan page – track your visitors, followers, comments. If you have a blog, incorporate analytics so you can determine who is coming to your site, how long they’re staying, what pages they are looking at, etc.


    Bottom line is what counts when it comes to marketing. If you aren’t reaching potential customers and holding onto current ones, there will be no business to market. Also when looking at your bottom line, don’t forget to look into low-cost, no-cost marketing options in the social networking world – sites such as Facebook, Twitter, LinkedIn, building a free blog post in the event you don’t have that incorporated into your existing website. Add contacts, friends, enter chatrooms focused around your company’s focus area. Seek out relevant blogs and leave comments on them.