Knowing Where To Buy Ad Space

marketing to millennials

A key component to any healthcare marketing campaign is knowing where to advertise. And knowing where to advertise involves a great appreciation and comprehension of your target demographic, and their behaviors both online and off. Understanding a specific consumer market can increase ROI, decrease ad costs, and ultimately augment an engaged audience. Quaintise takes great pride on our ability to understand your target demographic, your target market, better then any other healthcare marketing firm in the Southwest.
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3 Steps to Successfully Integrating Big Data into Healthcare Marketing

Big Data in Healthcare Marketing

Everyone in healthcare and medical marketing is talking about Big Data. If you’re marketing and advertising team has not mentioned this term to you yet, it’s time to seek out another agency. According to, Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. It’s kind of a big deal, and the marketing experts at Quaintise want to make sure you have the tools and the knowledge to utilize Big Data successfully in every detail of your marketing campaigns.
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Healthcare Marketing and Millennials

marketing to millennials

Have you been marketing to millennials? What success have you seen in the healthcare marketing realm? Marketing to millennials, especially in healthcare, is rough going. It’s rough going for any industry simply because they are a tough demographic to fully understand, and yet they are the most important consumers right now because they are the single, largest demographic and largest generation in U.S. history!
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New Physician Welcome Packets – You’re Doing It Wrong

market research

Do your patients watch Dr. Oz? Do they enjoy The Doctors as well? How about shows like The Biggest Loser or read Runners Magazine? If you know these details of your patient’s interests, you can develop incredibly targeted ad campaigns on Facebook. Let Quaintise take you on a little trip through some of the Facebook Advertising secrets of the trade.


Understanding Your Audience – The Red Tape

As the title of this article states, most physicians and specialists do not have the correct forms for their patients to fill out. Welcome forms are pretty standard, including medical history, insurance information, and some of the most personal questions that some can think to answer. But, they are missing some key ingredients to assist in a physician’s overall healthcare marketing campaign.

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Healthcare Marketing: Bigger is not Always Better

Big data is the future of healthcare marketing, but big data does not mean bigger marketing, it simply means smarter marketing. Bigger data does not necessarily mean advertising on a grander scale, or marketing through even more platforms with multiple strategies, it means advertising and marketing more efficiently to meet the audience on a more targeted level.


What is Big Data?

First off, let’s define what ‘big data’ really is. It’s a marketing term that has become quote ‘trendy’ in certain circles, and understanding exactly what it means can help a great deal.

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Can Social Media Help Your Physicians Predict the Future?

It’s an interesting idea; predicting the future by monitoring social media conversations. In order to be successful, healthcare marketing agencies in Los Angeles and around the nation are expected to be one step ahead of the game, leading their client’s one step ahead of the competition.  Being able to predict the future via social media is not new, but in 2013 it can be incredibly useful if utilized appropriately.


Social Monitoring and Listening

With so many social mediums such as Twitter, Facebook, Pinterest, Instagram, even Google, it’s nearly possible to literally predict the future. The Pentagon uses the technique of listening to “chatter” when monitoring social networks for possible terrorist attacks. Big box brands around the world listen to “chatter” when monitoring their brand or industry related topics.

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Demographics – Psychographic Profiling (Part II)

In the age of social media and real-time marketing, psychographic profiling and segmentation is the golden ticket. While segmenting and fragmenting might refer to income, employer, job title, age, gender, and categorical aspects of demographics, psychographic variables refer to interests, activities and opinions.


For example, while demographics might tell you that an individual is a mother, between the ages of 30 to 35. Segmentation might tell you that this person makes $50,000 a year and works as a medical tech. Psychographics might tell you that this mom has two kids, one who is between the ages of 2 and 3, and the other between the ages of 5 and 6. It might also tell you that this mother spends $500 a month online shopping, lives on the same street as her parents, and works out at the local gym.

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How To Conduct Market Research – 5 Easy Steps

Whether you’re running a Phoenix public relations campaign, or a Scottsdale advertising campaign, every marketing plan must be preceded by market research. There is not much point to running an advertising campaign targeted at the wrong demographic, or sending the wrong message, and not totally communicating valuable information that will lead to referrals and sales. At Quaintise, market research ranks high on our priorities to creating a successful public relations and/or advertising campaign.


What is Market Research?


Many business owners are not even aware of how powerful market research can be. Understanding your audience, your target demographic, is crucial to creating a powerful and effective marketing plan. Market research is much like sentiment analysis, as we’ve talked about before, in that the ultimate goal is to gather as much information as possible about how an audience feels about your product, brand, company, or industry.

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How To Use Sentiment Analysis to Predict Brand Reactions

Sentiment analysis is the future of brand marketing. Ideally, analysis of audience mood and behavior should be completed by your PR agency or Arizona marketing firm before your brand image and message has been fully determined. Understanding how your target audience feels about a product or industry can help you shape your brand message.


Sentiment Analysis Tools
There are some wonderful tools available on the market for sentiment analysis. For supreme knowledge, education and technology on sentiment analysis, Radian6 and Lexalytics are excellent sites. However, it you’re looking for something a bit more accessible, here are our top three:


  • – This site offers ‘real-time social media search and analysis’ which allows any visitor to research sentiment on a variety of topics. They offer social media alerts that allow you to monitor your brand consistently. Combined with Google Alerts, this is a wonderful tool for keeping an eye on how users are feeling about not only your brand, but the entire industry. SocialMention is wonderful for local searches as well.

  • TwitterSentiment – This tool is similar to SocialMention, however the results page includes a traffic map, graphing the positive and negative feelings towards a brand over a period of time.

  • – Like TwitterSentiment, this site lets users search sentiment on Twitter alone. The results page show’s you actual tweets regarding your search, as well as a positive/negative meter showing you exactly how people are feeling about a topic.



Using Sentiment Analysis to Your Advantage

Using the tools mentioned above is one thing, accurately predicting market trends and brand reactions is quite another. Of the sentiment analysis tools available, which one you use depends on where your launching your brand. If your PR agency has decided that Arizona is the best place to market your product, you’ll want to find out the sentiment that people in Arizona have towards your industry and competing brands.


For example, you’re thinking about opening a pain clinic in the valley and launching an entire brand on the subject of migraines and migraine pain management. Your Arizona marketing firm would set up sentiment analysis for “migraines” and/or “migraine pain” and/or “headaches” in “Arizona.” You might also set up sentiment analysis for “pain doctor” or “pain physician” in “Arizona” as well.


From here, the next step would be to run reports and analyze data. Are the discussions regarding this subject more positive or negative? The initial results would more than likely show a negative sentiment towards this subject, but digging deeper you can determine more specific keywords to search for Arizona, and ultimately determine exactly what people associate negatively with migraines. Is it the pain? Is it the treatment? Is it how it affects their day-to-day or their job? Are people looking for alternative treatments more or tradition treatments?

Based upon local sentiment results, you can establish a foundation for your brand and the kind of treatment that you will specialize in. You can also determine how to market and advertise to your target audience. The possibilities are endless. And as time goes on, your Arizona marketing agency will continue to monitor sentiment associated with not only “migraines” but your brand as well.

Sentiment Analysis – A Window To The World’s Moods and Opinions

Technology and PR marketing is moving faster than many small businesses can keep up. At this moment last year we were debating health care reform, wondering if ‘smart phones’ were the norm, and trying to figure out what a QR code was. Today, we know that ‘smart phones’ are more than the norm, they are a necessity, health care reform is still a topic of debate, and QR codes are in every magazine and Sunday morning advertisement.


Marketing in Arizona has changed a great deal in the past year as well. Facebook and Twitter are no longer an additional marketing ploy; they are part of the entire marketing must-have package. Return On Investment (ROI) is no longer something to be placed on the backburner of social media marketing, it’s now become an industry all of its own. And part of that return on investment depends on how your brand is received by your target audience.


Brand marketing and ROI depends on the success of being able to reach your target audience on their level, in their language and slang, and on their favorite platforms. Truly understanding your audience involves sentiment analysis.


What is Sentiment Analysis and Opinion Mining?
According to Wikipedia, sentiment analysis or opinion mining refers to the application of natural language processing, computational linguistics, and text analytics to identify and extract subjective information in source materials.


Generally speaking, sentiment analysis aims to determine the attitude of a speaker or a writer with respect to some topic or the overall tonality of a document. The attitude may be his or her judgment or evaluation (see appraisal theory), affective state (that is to say, the emotional state of the author when writing), or the intended emotional communication (that is to say, the emotional effect the author wishes to have on the reader).


According to, sentiment analysis similar to text mining involves parsing and analyzing the comments and suggestions customers post on social media.  It concentrates on looking at the context, tone, emotion, polarity and objectivity of the comments rather than solely the words.


“Mirror, Mirror on the Wall”
Imagine having a secret mirror, one that could answer any question about the feelings associated with any brand, person, or industry in the world “Mirror, mirror on the wall. Who’s the fairest of them all?” This is sentiment analysis. If you’ve ever read Dan Brown’s The Lost Symbol, you might remember the bit in the book when they speak of monitoring the feelings of the entire world from their computer. It’s not a far-fetched idea, and, in fact, many large news corporations and Wall Street companies have been using sentiment analysis to keep an eye on potential market trends.



Business Week recently published an article reviewing the importance of sentiment analysis for businesses of all sizes. MOBI stands for Mass Opinion Business Intelligence, and much like the computer (Watson) that beat the greatest contestants on Jeopardy based on its remarkable understanding of semantics and wordplay, MOBI part of an emerging technology that can tell a company almost instantaneously how people are feeling about a particular business, executive, product, stock, or advertising campaign.


With the ability to analyze consumer feelings without surveys and focus groups in invaluable to many companies around the world who can now determine how people will receive a product or idea before the product even hits stores. MOBI considers all conversations about a product and then parses it using statistical analysis and so-called natural language processing, a computer system designed to interpret written communications, even if slang is used. Beyond identifying how consumers feel about brands or celebrities, it can predict market behavior.