Brand awareness, brand recognition, and ultimately brand equity lies within the power of your business logo. While there are many marketing techniques to augment your brand reputation, having a logo that speaks to people with consistency and marketability is a key element. How important is your brand logo? Ask McDonald’s, Nike, Adidas, or Starbucks.
In the beginning, the logo is nothing more than an image on a product or website. It’s a sidebar, a piece of an enormous marketing puzzle. In the beginning, the voice comes from the story, not the logo.