Every holiday is a business opportunity. Have you heard that line before? “Everyone knows that Halloween was invented by the candy companies to make a buck…” We know the reality of that not to be entirely true. However, there is enormous opportunity in holiday marketing if you are able seamlessly weave your brand storyline into a holiday message.
If you’re in retail, this is your time of year. Besides all of the Christmas shopping that’s going on, Halloween is all about decorations, candy, costumes, parties, drinks, foods, and fun. There are a multitude of possibilities for your brand during Halloween, but you need to be smart about this form of marketing. Consider the following questions: