Healthcare marketing on Facebook can be tricky for many reasons. HIPAA, for one thing, is a legal aspect that must always be on the forefront of any healthcare marketing agency’s mind, and then there’s the constantly evolving atmosphere of Facebook. One week Facebook might look like Pinterest, the next week it might look like Twitter, and the whole time Facebook positions itself to recapture some investors’ money. Page owners from here to Indonesia are beginning to notice a Facebook shift that might cost healthcare marketing agencies a bit more budget than originally accounted for.
Denying the Obvious
Facebook held it’s Initial Public Offering (IPO) on May 18, 2012. It was one of the most anticipated IPO’s of the year, perhaps in history. However, due to numerous issues from computer malfunctions to initial prices to accusations of insider information, the stock plummeted and has yet to regain much speed. As of November 5th, even Facebook top employees are dumping their Facebook stock.