The acronym HIPAA alone causes physicians and some healthcare marketing agencies to shudder in fear. The thought of running a successful Facebook campaign for a medical organization is nearly, well, unthinkable for many healthcare marketing agencies in Los Angeles. However, it’s not as scary as it sounds or seems, it just takes some social media knowhow and common sense.
Last week we discussed some tips for running a successful healthcare marketing campaign on Facebook. Today, I want to talk about some added considerations when contemplating HIPAA and Facebook marketing for medical practices.