Facebook Audience Insights – An Inside Look

Facebook Audience Insights

This morning at approximately 10:00am, Arizona Time, I was handed a gift – access to Facebook Audience Insights and an wealth of information on each of our Quaintise client Facebook Page Audience demographics. While this feature is slowly being rolled out to most Facebook Admins, from what I’ve understood so far I am one of the lucky to have it so early.
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5 Email Marketing Tips To Ensure Conversion Sucess

Healthcare Marketing Strategies Mobile

While the current healthcare marketing strategies of mobile and social media are all the rage, don’t let email marketing fall to far off track. Recent studies have shown that 91% of all consumers still check their email daily. Most importantly, according to EMarketer, email conversion rates are 3 times as high as social media conversion rates. Quaintise effectively utilizes email marketing, integrating email strategies with social media and content marketing.
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Digital Advertising is Dead – Or Is It? What Quaintise Does Better Then Everyone Else

Digital Advertising Los Angeles

In healthcare marketing, it can be difficult to determine exactly where to spend your marketing budget. Banner ads? Social media marketing? Facebook ads? Youtube videos? Billboards? In-office flyers? Print ads? I mean, the list of marketing avenues is endless and overwhelming. At Quaintise, the leading healthcare marketing agency in Los Angeles and Scottsdale, our marketing experts appreciate what each avenue and medium has to offer, as well as each medium’s weaknesses.
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How Social Media Has (and will) Impact Physicians and the Medical Industry

Medical Internet Marketing

Social media platforms such as Facebook, Twitter, Pinterest and Instagram have been called “a pain in my side” by many physicians and medical professionals. Beyond the frustration, there is confusion, misunderstood myths, fear, and complete reluctance to get involved with any form of social media. At Quaintise, we see these traits as a detriment to the limitless possibilities that social media marketing in healthcare can offer.
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Knowing Where To Buy Ad Space

marketing to millennials

A key component to any healthcare marketing campaign is knowing where to advertise. And knowing where to advertise involves a great appreciation and comprehension of your target demographic, and their behaviors both online and off. Understanding a specific consumer market can increase ROI, decrease ad costs, and ultimately augment an engaged audience. Quaintise takes great pride on our ability to understand your target demographic, your target market, better then any other healthcare marketing firm in the Southwest.
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Improve the Patient Experience with Big Data

Big Data in Healthcare Marketing

If you see beauty in efficiency – the type of efficiency that brings tears to your eyes – you’ll want to jump on the Big Data bandwagon. In fact, with data scientists who specialize in the healthcare marketing field, efficiency in marketing and targeting can become much like a Beethoven masterpiece, eloquently woven together like a tapestry of perfection to yield amazing results. And since Quaintise has recently brought on a superb data scientist to augment client sales and efficiency, we thought we’d run a little recap on how Big Data can be used to work miracles.
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3 Steps to Successfully Integrating Big Data into Healthcare Marketing

Big Data in Healthcare Marketing

Everyone in healthcare and medical marketing is talking about Big Data. If you’re marketing and advertising team has not mentioned this term to you yet, it’s time to seek out another agency. According to Forbes.com, Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. It’s kind of a big deal, and the marketing experts at Quaintise want to make sure you have the tools and the knowledge to utilize Big Data successfully in every detail of your marketing campaigns.
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Understanding Your Target Demographic with Facebook’s New Graph Search

from Facebook.com

Facebook Graph Search for healthcare marketing

Since it’s universal roll-out yesterday, Facebook’s new Graph Search has been all the talk of marketers and techies in the healthcare marketing industry. Of course, as early adopters of Facebook’s Graph Search, I’ve been playing with it’s capabilities for almost a month now, gaining a pretty good grasp of how instrumental this new feature can be for healthcare social media marketers. What is Facebook Graph Search? How can you use it for healthcare marketing? Let the experts at Quaintise walk you through what we’ve already learned with our already extended use of this awesome new Facebook feature.
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The Stats: Baby Boomers ARE on Facebook

baby boomers on facebook - marketing

As a social media strategist within the healthcare marketing genre, there are a few client concerns and questions that often arise during initial meetings, namely “I don’t think our demographic is on social media.” For local OB GYN’s, there is no doubt your demographic is on social media. For family physicians, it’s obvious your demographic is on social media. But when it comes to baby boomers, many healthcare providers are weary of launching social media campaigns, falsely believing that they’re senior demographic is not on Facebook.
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Big Data Means More Bang For Your Buck with Targeted Facebook Advertising

big data_healthcare marketing

Social media advertising is an ever-evolving field. Facebook has progressed form simple sidebar ads to News Feed integrated Sponsored Stories and innovative forms of advertising masking as organic posts. As a healthcare marketing strategist, it’s my responsibility to make sure Quaintise clients take full advantage of every marketing and advertising medium that will provide the greatest opportunity for big numbers. Facebook Advertising offers just that.

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