The High Cost of Ignoring Reputation Management Online

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You should never underestimate the cost of a poor reputation. –

If you’re not worried about digital reputation management, you’re about to receive a HUGE wake-up call. In the healthcare industry, reputation is everything, and to ignore it is to cost your practice in unimaginable ways.
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Simplifying the Healthcare Brand Experience in 3 Steps

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Brand marketing in healthcare is not just a catch phrase or a trend, it’s a reality that truly matters, and one that the professionals at Quaintise take incredibly seriously. Every company from every industry begins with the same basic ingredients: a product or service that the owner is passionate about (hopefully), a vision, and a desire to add something meaningful to your community. Every company form every industry faces the same challenge: getting the consumer, or patient, to buy into your passion and idea. That’s where Quaintise comes into play.
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Keep It Simple – The Healthcare Industry is a Mess, Simplify Your Marketing NOW

Healthcare Marketing Industry Los Angeles

In today’s complicated and often confusing world of healthcare marketing, often times the simplest ideas and most transparent physicians and offices will come out on top. From the Affordable Care Act to explaining complex treatment procedures, the current healthcare industry is a clutter of mixed messages. Right now, at this very moment, is the opportunity to forge ahead of competing physicians and specialists in your field and come out on top. Let Quaintise show you how:
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Healthcare Infographics –Data Turned Visually Appealing and Incredibly Effective

Healthcare Info-Graphics Los Angeles


You’ve no doubt seen them but had little understanding of their underlining purpose. Infographics have been a small detail in healthcare marketing for only a few years, but are growing to become a far more visually appealing form of content marketing then simple pie and bar graphs. In fact, from 2010 through 2012, Google search volume for infographics has increased by over 200%! Let’s dig in and find out why…
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Year End Brand Audit – What You Need to Do NOW

The end of the year can go two ways for healthcare companies; business grows amidst the hustle and bustle of holiday shopping, or business plummets as people put healthcare on the back burner. Whatever category your healthcare business is in right now, there is no better time to take a look at how you got here. How did your healthcare marketing campaigns run? Were they successful or does your brand need a revamp? Now is the perfect time to take a close look at the numbers, analyze everything, and determine how you will take 2013 by storm.


With just a few short weeks left in 2012, there is no time to waste. Put on your thinking caps and sit down with your healthcare marketing agency in Los Angeles to go over the numbers. We want to focus on trends within your business that worked wonderfully in 2012, content that was received highly, messages that conveyed your brand perfectly, and, most importantly, ROI.

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Apple Loses Court Battle, Wins Marketing Numbers

As a Los Angeles marketing firm, we always have an eye on not only marketing trends, but what’s going on with patents and different court cases. Recently, Apple was hit hard when a British judge ruled that “Apple must run ads in the U.K. newspapers saying that Samsun Electronics didn’t copy designs for its iPad,” according to the Wall Street Journal. Apple is also required to post a ‘note’ on its website as well as magazines across the U.K. stating that Samsung did not copy the iPad. While Apple is working on its appeal, there might be some good news for Apple in this court decision based on some marketing research and interesting results.

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Brand Building – The Problem is the Solution

When starting a new business, or reevaluating what you’ve got, your first step should be analyzing your brand. A brand audit conducted by experienced Los Angeles marketing professionals can help you determine if your brand is getting the job done. Is your message clear? Is your brand message consistent? Is you brand message in line with your overall goal? Building a brand is simple; figure out the problem, find the solution and communicate that solution. Easy, right? Well, not always. Check out these brand building tips to get you on the right track.

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Press Release 101 – Using the Right Words

The inherent point to every press release is to grab attention, and over the years public relations professionals have increased their vocabulary to include big, compelling phrases to hopefully persuade news sources to publish their stories. However, over the years as this has become common practice for the PR world, many readers and news outlets are adhering to the notion that less is more.


What are Buzzwords?

Technically speaking, buzzwords are a form of salesmanship, or politics, where a phrase or single word that ‘has begun to see use in the wider society outside of its originally narrow technical context.” These are words that, over time, have grown to mean something more and generate more feeling than other words. Buzzwords garner excitement, interest and sentiment, and are hopefully compelling enough to follow the ultimate call to action.
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Is Zombie Marketing Right For Your Brand?

With Halloween just around the corner, I wanted to share with you an interesting genre of marketing that has boomed in the past few years; Zombie Marketing. Sounds a bit out there, right? Let’s just say, for the sake of Halloween, that you wanted to pursue the zombie genre and needed some tips on zombie marketing. Well, Happy Halloween, here they are:
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