The future of marketing lies within the past. We’ve been on the subject of storytelling in marketing and how crucial telling a great story is to your overall healthcare marketing campaign. While there are many ingredients that come into play when considering the greatest stories of all time, the few that resonate throughout history can be easily translated into healthcare marketing strategies. The all-powerful promise made between the author and the reader might be one of the most important ingredients to maintaining relevancy throughout the years.
The Story Promise
Hearing the promise of a story that potentially fulfills an issue of human need — finding healing — engages the interest of the story’s audience. As the characters must overcome increasing obstacles to find healing, they heighten the drama over the story’s fulfillment of its promise. – Understanding the Process of Storytelling
by Bill Johnson