Visual Marketing – The Key to ALL Forms of Health Care Marketing


Healthcare Marketing

The days of optimizing your marketing efforts strictly for Google, Yahoo and Bing are over. In today’s health care marketing environment, it’s all about visual marketing, and you better be good. According to this year’s Social Media Marketing Industry Report conducted by Social Media Examiner, the future of marketing is visual, at least according to the 3,000 marketers who were surveyed for the report.
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What is Your Color Palette Telling Your Patients?


Marketing is a visual medium; and while the talk of the town has been content marketing, content marketing without strong visual cues will not redeem on all of its promises. Visual branding is essential for branding your business, your messaging, and your content. Visual branding associates your business with good feelings, easy-to-remember optics, and, most importantly, emotions.

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Patients Control the Message, Are You Listening?

best practice

Physicians are stubborn. Yes, I threw that right out there, but if you’re a physician, someone on a physician’s staff, or a marketing agency who works with physicians, you know this to be true. Keeping that trait in mind, imagine how slow health care marketers have been to realize that patients now run the show, not the physicians. It can be a difficult consciousness for physicians to recognize, but incredibly important.
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The High Cost of Ignoring Reputation Management Online

advertising statistics_healthcare marketing

You should never underestimate the cost of a poor reputation. –

If you’re not worried about digital reputation management, you’re about to receive a HUGE wake-up call. In the healthcare industry, reputation is everything, and to ignore it is to cost your practice in unimaginable ways.
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Simplifying the Healthcare Brand Experience in 3 Steps

best practice

Brand marketing in healthcare is not just a catch phrase or a trend, it’s a reality that truly matters, and one that the professionals at Quaintise take incredibly seriously. Every company from every industry begins with the same basic ingredients: a product or service that the owner is passionate about (hopefully), a vision, and a desire to add something meaningful to your community. Every company form every industry faces the same challenge: getting the consumer, or patient, to buy into your passion and idea. That’s where Quaintise comes into play.
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3 Ways to Respond to Negative Patient Reviews

Online Reputation Management

The greatest fear that keeps physicians from improving their digital presence, mainly in the form of increased reviews, is that a patient will leave a scathing review. Physicians are terrified that a patient will leave a 1-star testimonial, thus tarnishing that physician’s online reputation.

It’s a well-founded fear, especially since 70% of consumer trust online reviews and 60% cite reviews as the top deciding factor when choosing a new doctor online, according to

But it’s also important to note that 75% of respondents in a recent ZocDoc survey said that one negative review doesn’t hurt provider reputations online. In fact, whether negative or positive, ZocDoc found that more reviews always equates to more appointments. It’s that simple.
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Keep It Simple – The Healthcare Industry is a Mess, Simplify Your Marketing NOW

Healthcare Marketing Industry Los Angeles

In today’s complicated and often confusing world of healthcare marketing, often times the simplest ideas and most transparent physicians and offices will come out on top. From the Affordable Care Act to explaining complex treatment procedures, the current healthcare industry is a clutter of mixed messages. Right now, at this very moment, is the opportunity to forge ahead of competing physicians and specialists in your field and come out on top. Let Quaintise show you how:
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From Casual Patients to Brand Advocates – Three Strategies for Success

Physician Reputation Management

“The easiest way to create sharability is to give people an experience,” offers Franz Aliquo, Creative Director at ad agency RPM. “Something that turns their mundane day-to-day into something magical.”

One of the greatest successes for any business in any industry is the moment a customer or patient becomes a brand advocate. It’s that moment when a patient goes from writing you a Thank You letter to writing five reviews on digital directories followed by multiple social media posts raving about your services. For a brand, or a marketing agency, it really doesn’t get much better then that. But, beyond providing excellent in-office services and making them feel better, what can your staff and business do to facilitate that transition from happy patient to brand advocate. Let Quaintise walk you through some of the steps.

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Capitalizing on a Patient’s Healthcare Decision Making Pathway

Patient Healthcare Decision Pathway

As a physician, your online reputation is probably one of your most important marketing details. The simple act of identifying, researching and selecting a family doctor or specialist has changed dramatically over the years, and while word of mouth is still one of the strongest sells, digital access has become the new norm in determining the right doctor for individual patients.  The normal path to physician selection has shifted to internet research, reviews, comparison pricing, social media influence, and locality.
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Zuckerberg Gets Hacked – Protect Your Brand on Facebook with These 3 Tips

facebook marketing for physicians

Last week, a ‘white hat hacker’ took matters into his own hands and hacked into the most powerful Facebook User’s page – founder Mark Zuckerberg. In healthcare marketing, an aspect that is often overlooked but extremely important is the element of protecting your presences online. 
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