Understanding a Company Brand Audit

A brand audit should be done by a trusted and experienced advertising agency or marketing agency in Phoenix; one with public relations knowledge, a deep understanding of practice management, and effective communication skills for the business consultations. In Phoenix, you’ll come across quite a few companies who claim to be proficient in the area of brand management and consulting, however when push comes to shove and your money is on the line, you have to know that you’re going with the best.


What is a Brand Audit?


A brand audit is an analysis of a company’s brand and its brand, brand management and marketing strength.  It examines brand’s strengths, weaknesses, opportunities, and threats.  It evaluates brand growth opportunities through brand repositioning or brand extension.  The brand audit’s goal is to provides a reference point for making proposals to improve brand equity, brand positioning, and brand management.  In order to communicate effectively with the target audience, a public relations or marketing agency firm in Phoenix will evaluate if your brand is making a splash, or sinking to the bottom.


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