Leaders in healthcare marketing are continuously altering marketing strategies based on evolving trends, emerging technology, and, most importantly, results. So, when the time comes to choose between sticking with tried-and-true traditional marketing...
The days of optimizing your marketing efforts strictly for Google, Yahoo and Bing are over. In today’s health care marketing environment, it’s all about visual marketing, and you better be good. According to this year’s Social Media Marketing Industry...
As Quaintise social media director, I started out being against editorial calendars. They went against everything that I believed was true about social media; spontaneity, trend-spotting and crowd-sourcing. If something popped up in the news or was...
Doctors and patients don’t communicate well, at least according to a recent poll released at the World Diabetes Congress of the International Diabetes Federation in Australia. The trouble with the perceived results is the simple fact that a better...
You’ve no doubt seen them but had little understanding of their underlining purpose. Infographics have been a small detail in healthcare marketing for only a few years, but are growing to become a far more visually appealing form of content marketing...
Photo Credit http://bit.ly/1cG7lKs Content marketing is more than a buzz word in healthcare, it’s a marketing strategy that has grown to become quite effective and advantageous for small and large medical practices. From the two-doctor practice Quaintise...
Advertising can be a deceptive business. From tweaking real estate images with Photoshop to running ads masked as quality content, to Google’s use of advertising space, there are many tricks to the trade that your patients are probably not aware of. In...
Since the dawn of healthcare marketing, it’s been a challenge to get the right-brained marketers and the left-brained marketers on the same page. And many times that discrepancy shows through in healthcare marketing campaigns, where the words and the...
As a healthcare marketing expert, you understand the importance of developing powerful, purposeful content intended to drive traffic and convert readers into clients. As a physician, the philosophy of ‘getting published’ in major journals has been an...
When talking to prospective clients about the importance of Facebook, I like to utilize the phrase blog, post, advertise, and, of course, repeat. Content marketing and social media marketing in healthcare go hand-in-hand. You cannot successfully take...