In healthcare marketing, we often talk about turning yoru brand into a great story. Why? Because at Quaintise we believe the greatest stories are the ones that can withstand the test of time, connect emotionally with an audience, and convert ‘readers’ into brand advocates. A great story, woven throughout every platform that your brand utilizes, can turn a simple business into a memorable experience.
Here are some ideas to consider when piecing together your brand story for 2013: