I realize this sounds like a cliché healthcare marketing blog, but the seriousness of the issue cannot be ignored. Knowing how to select the right healthcare marketing agency in Los Angeles for your practice is paramount and the first true step to marketing success, increased patients, greater engagement, and ultimately augmented brand growth. Below are some considerations to keep in the back of your mind when determining who will be the best fit for your practice.
What To Ask
Knowing what to expect and the right questions to ask can mean the difference between the right fit and the wrong fit. Selecting the right healthcare marketing agency to represent your practice takes some research, some thoroughness and diligence, and some attention to detail. You’ll need to put together a basic outline of the ‘type’ of healthcare marketing agency that will fit your practice’s needs. You’ll also want to have your 6th sense turned up to high when talking to each agency, and trust your gut. About 60% of the decision is research and preparation, and 40% is a gut feeling.
As the New Year approaches, take a moment to look at your marketing plans, your brand image and message, and how your brand is performing across all platforms on a general level. If you have not seen growth or improvement in 2012, consider looking into a new healthcare marketing agency. Use the template below as help when selecting your healthcare marketing agency of record.
1. Can I See Your Portfolio?
Of course, one of the first things that you’ll need to see is the agency’s portfolio. But, don’t only take the agency’s word for it, do your own research. Take a look at the portfolio, and then take a few days to research their results. Are their client, current and former, still performing well or does their portfolio represent ‘special’ circumstances that you find difficult to quantify? Have the companies represented in the portfolio changed their brand message, logo or marketing strategies? These are all signs that something is not quite right.
2. What Experience Do You Have With HIPAA and Other Legal Considerations?
This is a big one, and one that many physicians and practices fail to research. There are many guidelines, regulations and rules to follow in the healthcare industry, and the healthcare marketing industry is no different. Does the healthcare marketing team you’re researching have a legal team or legal representative to make absolutely sure they are following all healthcare regulations? Do they know social media regulations involved with HIPAA? This is a big one, so be sure to do your research and ask this question when interviewing possible agencies.
3. How Do You Show ROI?
Can the healthcare marketing agency in question quantify Return on Investment? How do they quantify this? While increasing brand visibility is paramount, so is increasing the return. If they cannot measure an increase in patient flow through the front door, you might want to consider another agency.
Finally, go with your gut. People often overlook obvious red flags, and your gut will tell you whether or not this is a Go-To company or not. How transparent are they? How available are they? These are questions that are not as easily tangible, but if left unanswered will leave a sick feeling in your gut. As always, look to Quaintise as a healthcare marketing agency in Los Angeles that produces results.
We invite you to ask these questions of Quaintise. With experts in every field of marketing, from mobile to print, from advertising to social media, Quaintise can elevate your brand; the possibilities are endless. Visit our LA QDigital location at 10100 Santa Monica Blvd, Suite 300, Los Angeles, California 90067, (310) 736-1752 or our main headquarters in Scottsdale at 7150 E. Camelback Road, Suite 444, Scottsdale, Arizona, 85251, (602) 910-4112.