Reverse Aging Institute looked to Quaintise to provide a well-defined, executed brand strategy for their new membership-based anti-aging consulting company. While we worked to create an identifiable character for the company, RAI’s business leaders were able to focus on their customer’s needs. Our first step was to conduct a brand audit that established a fundamental understanding of where the brand currently stood, and where leadership would like to go. We were then able to develop a brand style guide that clearly established the brand’s new entity that would reach specific, long-term goals with the evolution of a successful brand. Once the guide was formalized, we brought the brand to life with a refined, cohesive look and messaging tone that was used to establish the logo and other consumer-facing core identity materials.
With a strategy in place, Quaintise designed and built a branded, responsive website focused on acquiring leads from potential new members. The foundation of the website being search engine optimized keywords selected to help increase the website’s rankings on search engines.
To support the company’s full service medical concierge, Quaintise created essential marketing materials, including business cards and brochures, that promoted their unique value proposition and shared customer testimonials/success stories.
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