Facebook Audience Insights – An Inside Look

Facebook Audience Insights

This morning at approximately 10:00am, Arizona Time, I was handed a gift – access to Facebook Audience Insights and an wealth of information on each of our Quaintise client Facebook Page Audience demographics. While this feature is slowly being rolled out to most Facebook Admins, from what I’ve understood so far I am one of the lucky to have it so early.
Continue reading

Visual Marketing – The Key to ALL Forms of Health Care Marketing


Healthcare Marketing

The days of optimizing your marketing efforts strictly for Google, Yahoo and Bing are over. In today’s health care marketing environment, it’s all about visual marketing, and you better be good. According to this year’s Social Media Marketing Industry Report conducted by Social Media Examiner, the future of marketing is visual, at least according to the 3,000 marketers who were surveyed for the report.
Continue reading

The Future of Independent Agencies

Last week, we had the opportunity to attend the Worldwide Partner’s World Meeting Conference in Las Vegas. We had an incredible time learning from some of the greats about independent agencies, new business, and how to fit our models to the consumer and client, and how to become the best at what we do. The model for independent agencies is changing dramatically and rapidly. After listening to these experts speak, we decided to breakdown a list of the major ways in which independent agencies should develop in order to maximize their business and be successful in today’s markets and for the future.
Continue reading

Physicians, Are You Taking Advantage of Pinterest? You Should Be

pinterest for physicians

For physicians, social media is terrifying. For marketers and advertisers, social media is a goldmine still in its infancy. And while Facebook and Twitter are the popular platforms for conversation, it’s Pinterest and Instagram that are truly shaking things up, producing results that are sometimes hard to believe.
Continue reading

Conformity Kills – The Secret to Social Media Marketing for Physicians


I came across a very interesting article this morning on FoxBusiness.com, and couldn’t wait to share it with all of our Quaintise agency team members and blog visitors. I quite often talk about the ‘one size fits all’ social media marketing mentality that dooms physicians and healthcare organizations – the mentality that is only perpetuated and maintained by social media specialists to essentially make a name for themselves. It can be a bit infuriating for those of us in the social media marketing industry who don’t care so much about the name but care more about client’s success.
Continue reading

A BIG Facebook Update Physicians Should Be Aware Of

facebook healthcare marketing

There has been a trend on Facebook over the past year to increase engagement by literally asking for Likes, Comments and Shares. This technique, called Like-Baiting by Facebook, has been so successful that morally unethical Facebook pages have taken the technique and transformed it into a way to beat Facebook’s algorithm. Physicians, if you have fallen into the trap of asking for engagement, this article is something you’ll want to pay close attention to.
Continue reading

5 Ways Physicians Can Integrate Social Media with Existing Marketing


By now you know how important social media marketing is for your practice. Beyond simply driving traffic to your website, you should also know by now that Facebook can be used to collect Big Data and narrow down your audience to most effective segment. But, if you’ve already been running a healthcare marketing campaign how do you go about integrating something as complicated as social media into your running strategies? Let the pro’s at Quaintise walk you through it.
Continue reading

3 Ways to Maximize Your Facebook Advertising

best practice

Facebook Advertising has come a long way over just the past few months. With Custom Website Audiences, improved metrics and greater targeting options, the possibilities are endless. At Quaintise, Facebook Advertising plays a large role in our full-scale healthcare marketing campaigns. I wanted to share with you three of the strategies that work wonderfully in advanced Facebook Advertising.
Continue reading

Supercharge Your Facebook Engagement with These 4 Tips

facebook healthcare marketing

The power of Facebook is limitless, especially for physicians. When it comes to increasing the visibility of your brand, your practice or your hospital, there are few avenues that allow for such hyper focused targeting and messaging.

When you take a moment to look at the healthcare statistics related to social media, the numbers are truly staggering:
Continue reading