The last decade has seen an incredible shift in the way companies market their products. Quaintise shares five steps on how companies can build a strong brand identity.
Recently, Raquel Baldelomar spoke with Ori Kafri, owner of the luxurious, boutique Italian hotel chain J.K. Place to learn more about his philosophy and what sets J.K. Place apart from other luxury hotels in the world today. The three J.K. Place hotels are located in Florence, Rome and Capri and are famous for their unparalleled focus on guest experience. In this Q&A, Ori Kafri shares his thoughts about his brand, the hotel industry, and his future plans.
A company’s brand is the foundation of its entire marketing strategy. It’s not simply the organization’s name, color scheme and logo design. The brand should be embedded into every facet of your organization and connect back to the mission statement. Think of some of the most notable brands worldwide. Nike’s mission statement is “to bring inspiration and innovation to every athlete in the world.” The company’s view is that if you have a body then you are an athlete. This core philosophy is supported by Nike’s famous “Just Do It” tagline, which is still relevant and inspirational more than 25 years after its debut. Its brand doesn’t just target elite athletes. It targets everyone whether you are running your fifth marathon or just hit the walking trail for the first time. The company supports its brand by offering innovative products that meet every consumer’s needs. For example, the Nike+ app allows people to track their activities (including GPS maps of runs), set personal goals and receive training tips. Continue reading
With so many changes coming to the healthcare industry over the course of the next few years, it’s natural to feel anxious about what the future holds for your medical practice. But the professionals at Quaintise wanted to offer some support and encouragement this holiday season; 2013 is going to be an amazing year! Find yourself a healthcare marketing agency in Los Angeles that can take your brand by the reigns and propel you into 2013 with rocket boosters! Head into 2013 with the confidence that Quaintise has your back.
Setting Goals for 2013
As we’ve mentioned in previous posts, there is no better time than this very moment to start a brand audit. With a brand audit, Quaintise will take a look at many aspects of your campaigns over the past year. By taking an in-depth look at these campaigns, and your brand as a whole, we can determine the most effective, achievable, and revenue-generating goals for your healthcare brand and medical organization in 2013.
The end of the year can go two ways for healthcare companies; business grows amidst the hustle and bustle of holiday shopping, or business plummets as people put healthcare on the back burner. Whatever category your healthcare business is in right now, there is no better time to take a look at how you got here. How did your healthcare marketing campaigns run? Were they successful or does your brand need a revamp? Now is the perfect time to take a close look at the numbers, analyze everything, and determine how you will take 2013 by storm.
With just a few short weeks left in 2012, there is no time to waste. Put on your thinking caps and sit down with your healthcare marketing agency in Los Angeles to go over the numbers. We want to focus on trends within your business that worked wonderfully in 2012, content that was received highly, messages that conveyed your brand perfectly, and, most importantly, ROI.
A brand audit should be done by a trusted and experienced advertising agency or marketing agency in Phoenix; one with public relations knowledge, a deep understanding of practice management, and effective communication skills for the business consultations. In Phoenix, you’ll come across quite a few companies who claim to be proficient in the area of brand management and consulting, however when push comes to shove and your money is on the line, you have to know that you’re going with the best.
What is a Brand Audit?
A brand audit is an analysis of a company’s brand and its brand, brand management and marketing strength. It examines brand’s strengths, weaknesses, opportunities, and threats. It evaluates brand growth opportunities through brand repositioning or brand extension. The brand audit’s goal is to provides a reference point for making proposals to improve brand equity, brand positioning, and brand management. In order to communicate effectively with the target audience, a public relations or marketing agency firm in Phoenix will evaluate if your brand is making a splash, or sinking to the bottom.