Quaintise was selected as the Agency of Record in 2007 by Valley Foot Surgeons, a respected podiatry group in Scottsdale, Arizona, that wanted to increase its market share. Our task was to analyze the practice’s brand and make recommendations, including media placement in local lifestyle print magazines, television ads, and a monthly printed newsletter that was distributed to Dr. Jacoby’s patient database.
Quaintise completed a comprehensive analysis of Valley Foot Surgeons’ market share in the Phoenix and Scottsdale area, and also evaluated his competitors and target demographic base of prospective patients. We also analyzed all of the possible media outlets available and evaluated which media outlets provided the lowest CPM. We conducted market research and focus group studies to better understand how to market to the client’s demographic group.
Campaign for Valley Foot Surgeons included the following:
Over a two-year campaign, Valley Foot Surgeons saw a 35 percent increase in new patient referrals and a 20 percent increase in total new patients. We also helped the client achieve a 75 percent increase in overall Web traffic.