Visual Marketing – The Key to ALL Forms of Health Care Marketing

 

Healthcare Marketing

The days of optimizing your marketing efforts strictly for Google, Yahoo and Bing are over. In today’s health care marketing environment, it’s all about visual marketing, and you better be good. According to this year’s Social Media Marketing Industry Report conducted by Social Media Examiner, the future of marketing is visual, at least according to the 3,000 marketers who were surveyed for the report.
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YouTube Video Marketing For Physicians, By the Numbers

video marketing_healthcare

We’ve been spending a lot of time talking about social media marketing in the form of Pinterest and Facebook, but not nearly enough time discussion the potential for obtaining new patients from YouTube marketing. While YouTube doesn’t nearly get the praise it deserves, we at Quaintise thought it was about time to offer up some juicy numbers and benefits to video marketing on this amazing platform.

 
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Are You An Influencer, or a Blogger? 5 Tips To Lead the Way

best practice

If your practice, or your physicians, do not have a blog and social media accounts…well, let’s just say you could be living under a rock. Content Marketing, content development, content management, or whatever you’d like to title it, moves from the blog to social media integration. It’s a strategy that works in health care marketing, if implemented properly and effectively. But, it’s also a strategy that can denigrate your professional reputation online and lower patient expectations.

So, let’s find out if you’re an influencer or just a blogger….
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Physicians, Are You Taking Advantage of Pinterest? You Should Be

pinterest for physicians

For physicians, social media is terrifying. For marketers and advertisers, social media is a goldmine still in its infancy. And while Facebook and Twitter are the popular platforms for conversation, it’s Pinterest and Instagram that are truly shaking things up, producing results that are sometimes hard to believe.
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Can You Hide Your Pregnancy From the Net?

advertising statistics_healthcare marketing

I don’t know if anyone remembers the movie The Net with Sandra Bullock. It was a horrible movie, yet set during a time when the Internet was new and had scary implications. Every single thing that you did both online and offline was monitored, tracked, cataloged and used against you. Today, in 2014, things aren’t so far off. That’s why this story intrigues me – the story of a pregnant Princeton sociology professor who tried to beat the Internet.
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What is Your Color Palette Telling Your Patients?

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Marketing is a visual medium; and while the talk of the town has been content marketing, content marketing without strong visual cues will not redeem on all of its promises. Visual branding is essential for branding your business, your messaging, and your content. Visual branding associates your business with good feelings, easy-to-remember optics, and, most importantly, emotions.

 
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Patients Control the Message, Are You Listening?

best practice

Physicians are stubborn. Yes, I threw that right out there, but if you’re a physician, someone on a physician’s staff, or a marketing agency who works with physicians, you know this to be true. Keeping that trait in mind, imagine how slow health care marketers have been to realize that patients now run the show, not the physicians. It can be a difficult consciousness for physicians to recognize, but incredibly important.
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Improve the Patient Experience with Ratings or Else

patient reviews

Fifty-nine percent of respondents reported physician rating sites to be “somewhat important” or “very important” when choosing a physician…

The above statement was pulled directly from a publication in the February issue of The Journal of American Medical Association. At Quaintise, reputation management is a puzzle piece in the host of digital services we offer our healthcare clients, but an extremely important puzzle piece, nonetheless.

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Conformity Kills – The Secret to Social Media Marketing for Physicians

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I came across a very interesting article this morning on FoxBusiness.com, and couldn’t wait to share it with all of our Quaintise agency team members and blog visitors. I quite often talk about the ‘one size fits all’ social media marketing mentality that dooms physicians and healthcare organizations – the mentality that is only perpetuated and maintained by social media specialists to essentially make a name for themselves. It can be a bit infuriating for those of us in the social media marketing industry who don’t care so much about the name but care more about client’s success.
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