We’ve started something that we’re very proud of here at Quaintise, and it’s about time we shared it with you. Custom, branded Review Channels created specifically for your brand, based on our eagerness to meet the needs of our clients, and provided at little to no cost! This added value initiative gives you, the business owner, control of those extremely important reviews and testimonials.
The greatest fear that keeps physicians from improving their digital presence, mainly in the form of increased reviews, is that a patient will leave a scathing review. Physicians are terrified that a patient will leave a 1-star testimonial, thus tarnishing that physician’s online reputation.
It’s a well-founded fear, especially since 70% of consumer trust online reviews and 60% cite reviews as the top deciding factor when choosing a new doctor online, according to Avva.com.
But it’s also important to note that 75% of respondents in a recent ZocDoc survey said that one negative review doesn’t hurt provider reputations online. In fact, whether negative or positive, ZocDoc found that more reviews always equates to more appointments. It’s that simple.
Nearly 85% of doctors say they proactively check online reviews about themselves, according to a survey by the online physician appointment booking website ZocDoc, Modern Healthcare’s “Vital Signs” reports.
In addition to monitoring reviews about themselves, 36% of doctors said they track their competitors’ reviews.
The study also found that:
- 62% of doctors said the online reviews were “fair;”
- 23% said they were “very fair;” and
- 15% said they were unfair (Bowman, FierceHealthIT, 10/11).
Towards the end of last year, BrightLocal.com, a local search engine marketing company, teamed up with ChamberofCommerce.com to survey 20,000 healthcare professionals. At Quaintise, it’s not only our job to keep an eye on trends that this survey shows, but it’s our passion. So, let’s dive in:
As Quaintise social media director, I started out being against editorial calendars. They went against everything that I believed was true about social media; spontaneity, trend-spotting and crowd-sourcing. If something popped up in the news or was trending and related to the client’s healthcare industry, I posted it. Social media calendars got in the way of productivity, or so I thought.
In every facet of mobile marketing, traffic has increased. From advertising to social media and web traffic, every client of Quaintise under the umbrella of healthcare marketing has seen a 30 to 50% increase in mobile traffic over the past year. And we can pretty accurately predict that these numbers and mobile traffic will continue to rise through 2014.
The new year should bring with it a new realization of healthcare marketing strategies that will increase foot traffic and boost your ROI. One of those marketing strategies that should be at the top of your marketing plans is reputation management; a paramount step in getting and staying at the top of the search engine rankings on Google.