Still Afraid of Social Media? Follow the Numbers

Social Media Marketing

This morning as I was perusing my morning news I stopped on a title that instantly caught my attention: Should Hospitals Be on Facebook…? I mean, obviously I answered the question quietly to myself, and laughed at the audacity of the title. But, or course, I had to click through the article to see what the author was getting at. Here’s the breakdown…

A survey of 1,060 U.S. adults by the PwC Health Research Institute found that one-third of respondents considered social media platforms appropriate for the discussion of healthcare. The Journal of Internet Medical Research found that 60% of adults surveyed used the Internet to access medical information. This is a major opportunity – it’s time to get ahead of the curve.
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Engaging Your Patients on Social Media NOW

Social Media for Healthcare Marketing

We’ve been spending a lot of time on the subject of doctor-patient communication and social media, and for good reason. In 2014, social media for healthcare marketing will rise to the next level, where physicians will literally have no choice but to engage in social media conversations in order to education, inform and simply communicate with their patients. This morning I came across two very interesting healthcare infographics that I couldn’t pass up sharing.
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2014 Healthcare Marketing Trends

Healthcare Marketing Trends

The New Year is nearly upon us, and if you haven’t sat down with your healthcare marketing team in the past few weeks to plan your 2014 marketing budget and strategy, you’re running out of time. With so many new healthcare marketing techniques for physicians and specialists, even hospitals, to utilize, 2014 is going to be a complex marketing year. But, as always, if you stick with the team that does it best, you have nothing to worry about. Here are our top marketing strategies for 2014:
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Capitalizing on Digital Doctor-Patient Communication in 2014 – Key Statistics

Social Media Statistics Healthcare Marketing

Doctors and patients don’t communicate well, at least according to a recent poll released at the World Diabetes Congress of the International Diabetes Federation in Australia. The trouble with the perceived results is the simple fact that a better doctor-patient relationship leads to better care, better outcomes, and increased patient satisfaction. But according to the study, only 29% of polled patients said their healthcare teams asked their opinion on treatment regimens.

In addition to the findings was the fact that 84% of polled healthcare professionals said it would be helpful if their patients prepared questions in advance of the consultation.
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All SEO Is Local, Especially for Doctor Marketing

Healthcare Advertising Agency Los Angeles

Right now is about the time you’re going to see a lot of 2014 trends articles and blogs. You’ll see those familiar keywords such as patient satisfaction, consumer expectations, segmentation, fragmentation, real-time marketing, mobile, social, engagement, and big data, among many others. The overwhelming thought to consider is that in healthcare marketing, it all matters at all times, whether it’s 2013 or 2015, the bones of healthcare marketing strategies remain fairly consistent.
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