Forrester on Facebook: Why I Think They’re Wrong

Facebook Healthcare Marketing Los Angeles

Facebook took a hit this week from one of the most influential, respected research organizations on the web. Forrester, a research and analysis information technology company, slammed Facebook’s marketing and advertising efforts with a scathing report on Facebook’s lack of advertising follow-through. As social media director at Quaintise, speaking strictly from the experience of managing many client Facebook marketing and advertising accounts, I think Facebook might be getting a bad rap.
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Physicians Are Behind the Curve – Why You Need to Be Communicating with Patients via Email

Social Media Statistics Healthcare Marketing

Digital communication improves patient-doctor trust, frequency of physician interactions, and outcomes, according to a few recent studies. So, why aren’t you utilizing this form of communication with your audience? At Quaintise, we find the answer is simple, really; fear. There is an unqualified fear that email or social media communication will become overwhelming, intrusive, and down-right bothersome with little to no positive outcome even though the studies and the experts disagree.
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Marketing Orchestration – What is it and Why is it Important

Healthcare Marketing Los Angeles

The consumer has changed, as has the patient. Today, the consumer and the patient are one and the same. The consumer-patient researches, shops around, compares, discusses, engages, asks questions, reads reviews, and weaves through a variety of mediums and paths before making their new patient appointment with your offices. At Quaintise, it’s our job to know exactly where the patient’s path takes them before they end up at your door, and how we can influence that path towards your offices.

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Video Marketing Techniques – What Not To Do

Video Marketing Los Angeles

This week at Quaintise, we’re focusing on video marketing in healthcare. With that said there are many techniques to engage in for ROI success, as well as many to completely avoid. Videos that are created with poor attention to detail, unfocused messaging, and unclear goals will actually do your brand more harm then good. They can come across as out-of-touch and irrelevant, and in healthcare marketing, where everything must come across as genuine and empathetic, an irrelevant video can disconnect you from your audience. Here’s what not to do:
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Video Marketing – 10 Statistics Your Healthcare Ad Agency Needs to Know

Video Marketing Healthcare Los Angeles

What is the most ingenious aspect of Vine? It’s only 6 seconds, which absolutely forces brands and healthcare marketing agencies to think outside of the box, be unique, creative, innovative, and amazing in only 6 seconds. Video marketing within the healthcare industry is superlatively dependent upon ingenuity, innovation, and the ability to provoke emotion and interest from a tough audience. The stronger you can make your video message within a short time frame, the more successful that vide will become.
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Healthcare Infographics –Data Turned Visually Appealing and Incredibly Effective

Healthcare Info-Graphics Los Angeles

 

You’ve no doubt seen them but had little understanding of their underlining purpose. Infographics have been a small detail in healthcare marketing for only a few years, but are growing to become a far more visually appealing form of content marketing then simple pie and bar graphs. In fact, from 2010 through 2012, Google search volume for infographics has increased by over 200%! Let’s dig in and find out why…
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Television Advertising Is Not Dead, Just Evolving in Healthcare Marketing

tv advertising_healthcare marketing

Healthcare marketing and advertising has changed. There was a time when every marketing and ad problem was solved with a short, 30-second commercial on Prime Time TV, followed by perhaps a print ad in a local newspaper. The consumer was gripped by the advertisement and gave your business a call or purchased your product. While many forms of traditional marketing and advertising are still effective, the rub comes in when you consider what happens after the ad has run. That’s where Quaintise healthcare marketing expertise comes into the picture.
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Digital Advertising is Dead – Or Is It? What Quaintise Does Better Then Everyone Else

Digital Advertising Los Angeles

In healthcare marketing, it can be difficult to determine exactly where to spend your marketing budget. Banner ads? Social media marketing? Facebook ads? Youtube videos? Billboards? In-office flyers? Print ads? I mean, the list of marketing avenues is endless and overwhelming. At Quaintise, the leading healthcare marketing agency in Los Angeles and Scottsdale, our marketing experts appreciate what each avenue and medium has to offer, as well as each medium’s weaknesses.
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How Social Media Has (and will) Impact Physicians and the Medical Industry

Medical Internet Marketing

Social media platforms such as Facebook, Twitter, Pinterest and Instagram have been called “a pain in my side” by many physicians and medical professionals. Beyond the frustration, there is confusion, misunderstood myths, fear, and complete reluctance to get involved with any form of social media. At Quaintise, we see these traits as a detriment to the limitless possibilities that social media marketing in healthcare can offer.
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