Knowing Where To Buy Ad Space

marketing to millennials

A key component to any healthcare marketing campaign is knowing where to advertise. And knowing where to advertise involves a great appreciation and comprehension of your target demographic, and their behaviors both online and off. Understanding a specific consumer market can increase ROI, decrease ad costs, and ultimately augment an engaged audience. Quaintise takes great pride on our ability to understand your target demographic, your target market, better then any other healthcare marketing firm in the Southwest.
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If Some of the Largest Hospitals in the U.S. are Using Social Media, Why Aren’t You?

physicians_social media marketing

How important is social media to healthcare marketing? Ask the professionals at the University of Michigan Health System, or the Nemours/Alfred I. DuPont Hospital for Children in Wilmington, Delaware, Brigham and Women’s Hospital in Boston, or the Cleveland Clinic, or a host of other large medical organizations and they’ll tell you that social media is at the root of their patient outreach. Learning from these remarkable organizations and understanding their social media methods can help you to grow your own physician social media outreach.
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Zuckerberg Gets Hacked – Protect Your Brand on Facebook with These 3 Tips

facebook marketing for physicians

Last week, a ‘white hat hacker’ took matters into his own hands and hacked into the most powerful Facebook User’s page – founder Mark Zuckerberg. In healthcare marketing, an aspect that is often overlooked but extremely important is the element of protecting your presences online. 
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How Is a Vegas Night Club Like a Physician’s Office? (Marketing Insight from the Re-Invented Strip)

I love Las Vegas. The entertainment, the freedom, the innovation in marketing at every turn. And, yes, there are a plethora of lessons to be learned from marketing Las Vegas to healthcare marketing. In a town that constantly reinvents itself, it’s easy to find marketing inspiration for any industry, including the medical industry.
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Keep it Simple…You Know the Rest – Healthcare Marketing is Most Effective When Simplified

marketing to millennials

In an era where everything is digital, even our realities are augmented, healthcare marketing agencies easily lose sight of what’s important – motivating and inspiring patients to take action. Between social media marketing, video marketing, email marketing, search engine marketing, and multiple forms of advertising, the patient can easily get lost in the mix, and the ultimate goal of every campaign can easily get muddied with too much stuff. Quaintise professionals have noticed a change in the healthcare marketing industry from patient-centric advertising to baffling, unfocused advertising with no clear purpose.
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Are Your Patients Engaging with Your Brand? (why you needed to be on this yesterday)

facebook mobile marketing

Facebook, much like Google, is constantly evolving, staying ahead of the spammers, the scammers, the cheaters, and the haters. The relentless evolution has purpose – to better the brand experience for Fans, and to make money. These are essentially the same philosophies that drive every business, including healthcare and medical business. With that said, some new News Feed changes should be accounted for, and a fresh look at your healthcare marketing on Facebook needs to be addressed. Let Quaintise walk you though it.
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Improve the Patient Experience with Big Data

Big Data in Healthcare Marketing

If you see beauty in efficiency – the type of efficiency that brings tears to your eyes – you’ll want to jump on the Big Data bandwagon. In fact, with data scientists who specialize in the healthcare marketing field, efficiency in marketing and targeting can become much like a Beethoven masterpiece, eloquently woven together like a tapestry of perfection to yield amazing results. And since Quaintise has recently brought on a superb data scientist to augment client sales and efficiency, we thought we’d run a little recap on how Big Data can be used to work miracles.
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