Gmail Tabbed Inbox – Promotions – Even The Name Suggests Opportunity for Healthcare Marketers

email marketing healthcare

Healthcare marketing at Quaintise is more than campaigns, numbers and analytics – it’s about innovating, evolving, and revolutionizing our own industry with inventive strategies that stay ten steps ahead of everyone else. We’ve known about the new Gmail Tabbed Inbox for some time now, and have been developing some new methods for delivering email marketing campaigns that continue to excel. And why we continue to stay ahead of the curve, it’s always interesting to keep an eye on what the industry thinks.
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4 Tips for Increasing Your Email Open Rate with the New Gmail Tabbed Inbox

email marketing_healthcare

If you use Gmail as your primary email platform, you’ve no doubt noticed a few changes have occurred over the past few days. Things are looking a bit different in your inbox, and for millions of Gmail users a new Gmail design and filtering system means more headaches for healthcare email marketers.
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3 Steps to Successfully Integrating Big Data into Healthcare Marketing

Big Data in Healthcare Marketing

Everyone in healthcare and medical marketing is talking about Big Data. If you’re marketing and advertising team has not mentioned this term to you yet, it’s time to seek out another agency. According to Forbes.com, Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. It’s kind of a big deal, and the marketing experts at Quaintise want to make sure you have the tools and the knowledge to utilize Big Data successfully in every detail of your marketing campaigns.
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Prospecting vs Retargeting – Your Healthcare Marketing Team’s Dilema (and why you should care)

healthcare marketing_retargeting

There has been a lot of interesting talk surrounding retargeting and prospecting, especially in the realm of social media. In healthcare marketing, retargeting and prospecting are integral elements of any campaign, which is why it’s always so interesting to me to follow these hot topics when they take over the marketing news cycles.
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Capitalizing on Real Time Marketing in Healthcare (and why your team needed to start yesterday)

real time healthcare marketing

Healthcare marketing is a delicate dance precision pitching and well-crafted brand messaging. It’s about getting it right the first time, engaging a target audience actively, visually and contextually. An aspect of healthcare marketing that many Los Angeles agencies often overlook is the element of timing – an aspect of marketing that the team at Quaintise has perfected.
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Understanding Your Target Demographic with Facebook’s New Graph Search

from Facebook.com

Facebook Graph Search for healthcare marketing

Since it’s universal roll-out yesterday, Facebook’s new Graph Search has been all the talk of marketers and techies in the healthcare marketing industry. Of course, as early adopters of Facebook’s Graph Search, I’ve been playing with it’s capabilities for almost a month now, gaining a pretty good grasp of how instrumental this new feature can be for healthcare social media marketers. What is Facebook Graph Search? How can you use it for healthcare marketing? Let the experts at Quaintise walk you through what we’ve already learned with our already extended use of this awesome new Facebook feature.
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The Stats: Baby Boomers ARE on Facebook

baby boomers on facebook - marketing

As a social media strategist within the healthcare marketing genre, there are a few client concerns and questions that often arise during initial meetings, namely “I don’t think our demographic is on social media.” For local OB GYN’s, there is no doubt your demographic is on social media. For family physicians, it’s obvious your demographic is on social media. But when it comes to baby boomers, many healthcare providers are weary of launching social media campaigns, falsely believing that they’re senior demographic is not on Facebook.
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Big Data Means More Bang For Your Buck with Targeted Facebook Advertising

big data_healthcare marketing

Social media advertising is an ever-evolving field. Facebook has progressed form simple sidebar ads to News Feed integrated Sponsored Stories and innovative forms of advertising masking as organic posts. As a healthcare marketing strategist, it’s my responsibility to make sure Quaintise clients take full advantage of every marketing and advertising medium that will provide the greatest opportunity for big numbers. Facebook Advertising offers just that.

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Five Facebook Campaigns That Will Boost Engagement And Increase Visibility

facebook marketing for physicians

Social media is limitless when it comes to increasing the visibility of your brand, your practice, even your hospital. According to Mayo Clinic’s Social Media Health Network, which keeps track of “health-related organizations actively using social networking sites and maintaining officially sponsored accounts,” there are currently 1,501 health-related organizations utilizing social media. If you’re medical practice resides in California, Florida, New York, Michigan, even Arizona, you’ve got a lot of competition. So, how do you stand out from the crowd? Quaintise has all the answers.

In the Phoenix, Arizona metropolitan area, there are approximately 54 hospitals. According to Mayo Clinic, 39 of those 54 hospitals are actively utilizing social media, from Facebook to Twitter and Youtube to LinkedIn.

In California, there a about 400 hospitals, and 103 of them are utilizing social media.

Healthcare Marketing Campaigns

We are huge fans of audience awareness, and when it comes to determining the best campaign for your healthcare practice, let your audience be your guide. Understanding their interests, their demographic, their hopes and dreams, will literally guide you to the campaign that will work best for your purpose.

    1. 1. Physician Live Chat:

      Patients and potential patients have questions – a lot of questions – and the best way to answer those questions while facilitating trust and credibility is with a Facebook Live Chat. Did you know that the single most searched topic on Google relates to health concerns? We believe that offering free advice in the form of a Live Chat alleviates fears about visiting the doctor, generates trust, improves a physician’s credibility, and ultimately gives many potential patients the reassurance they need to make their first appointment with you.

    1. 2. Birth Announcements:

      Everyone loves babies, right? Well, why not capitalize on that with a strategic healthcare marketing campaign aimed at new moms, expecting moms, and anyone who loves babies, especially if you’re an OB GYN. Have you ever walked through the offices of an OB GYN? Every office I’ve ever visited has dozens of birth announcements on bulletin boards throughout the halls. Families are proud of their new additions, and have no qualms about sharing their beautiful bundle of joy with the world. Give them that opportunity with a Facebook Tab dedicated to those birth announcements, as well as an Instagram hashtag directly associated with your brand and a Pinterest birth announcement board.

    1. 3. Run a Contest:

      This is a tricky, intricate strategy that, if not implemented correctly, can run a muck of your social media pages. However, if practiced with precision, a targeted social media contest can increase overall engagement.

    1. 4. Show Off:

      This should be done on every level for every healthcare-related organization. Acknowledge the good work you are doing at your practice or hospital. Take photos of your staff hard at work, show off any awards or positive HealthGrade reviews. The goal here is to be positive and excited about the work that you do, and invite others to join the enthusiasm.

  1. 5. Create a Community:

    I know what you’re thinking, Facebook is a community – a social community. You’d be right, but consider the idea of creating a community within a community. In 2011, the health insurance company Dovera (European) launched the “My Blood Group” campaign, basically multiple sub-Facebook pages connecting people based on their blood type. If there was a shortage of a certain blood type, the health insurance company could simply post to that specific Facebook Page Wall and ask for more donations. The campaign was a complete success, and the Red Cross ended up partnering with Dovera. How can you utilize a campaign by creating a community within a community? Partnering parents of twins or multiples? Creating communities for new dads? Developing groups for parents of autistic children? The possibilities are endless.

Marketing your medical practice or hospital on Facebook offers limitless opportunities in terms of Reach, Engagement, and increasing your brand visibility. Let the social media experts at Quaintise develop a targeted campaign for your brand.