Are Physicians on Facebook Too Much?

facebook mobile marketing

New healthcare research is shedding some disturbing light on exactly what the staff inside of an ER are doing at any moment throughout the day, or night. As professionals in the healthcare marketing industry, we are well aware of how paramount Facebook marketing is to overall campaign success. We know when your target audience is online, what they’re talking about with their friends, and how often they log in. This new research is now showing us how often you, the physician and hospital staff, are logging in as well, and it’s very interesting.
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Facebook Is Not All Privacy and Ad Dollars

In times of need and tragedy, when everyone is feeling helpless, the desire to provide service of any kind is overwhelming. And not so surprisingly, that is where Facebook can come into play. When catastrophes like the Oklahoma tornado occur, there are stories of hope and good will that emerge – stories that will touch and break your heart, restoring your faith in humanity. Social media has become a key player in these stories…

 
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The Fastest Growing Demographic on Facebook

seniors on facebook

Think seniors aren’t on Facebook? You could be thinking wrong, very wrong, and it could cost you and your healthcare marketing budget. According to Forbes.com, those 65 years and older are changing: they are living longer, are more active, and becoming increasing literate online. In healthcare marketing, where seniors are a very large demographic for many of our clients, it’s important not to forget how important they are to the overall bottom line.
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What Physicians Can Learn From The Most ‘Epic’ Facebook Meltdown in History

Amy's Baking Company

I didn’t necessarily want to write about this ‘epic’ failure, simply because if you are online and you haven’t heard about it, you’ve probably been living under a rock. Amy’s Baking Company Bakery Boutique & Bistro, located right here in Scottsdale, Arizona, has been all over not only local news, but also national news as well with their Facebook fiasco. Being that we are in healthcare marketing, and from the same city where this debacle took place, I had to post something.

 

Amy’s Baking Company Bakery Boutique & Bistro

Right here in downtown Scottsdale is Amy’s Baking Company Bakery Boutique & Bistro, a small bakery/boutique that, until recently, was fairly unknown unless you had visited their location. However, that all took a turn for the worse when Amy’s Baking Company was offered the spotlight on Gordon Ramsey’s Kitchen Nightmares. Whether you are a fan of the show or not, the drama exploded and Chef Ramsey refused to work with Amy and Samy, and the show ended in high entertainment fashion.

 
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Healthcare Marketing Content Campaign – Client Study

healthcare content marketing

Creating an entire content marketing campaign is more than just posting a blog and sharing that blog on Facebook and Twitter – it’s about focusing all of your creative, advertising and healthcare marketing attention onto one topic and making that one brand message, that one discussion, go viral. For the purpose of this article, let’s focus on a content marketing campaign that we have launched for Skin Cancer Awareness Month with a very special client Family Practice Specialists.

 
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Physicians – Don’t Waste Half of Your Marketing Budget

big data_healthcare marketing

By targeting the right consumer at the right time, the right place with the right message, we can get the most out of a marketing budget.  In other words, fish where the fish are.  Put your time, effort and money where they can do the most good. – Forbes.com

 

In healthcare marketing, many times the budget dictates the campaigns, which reverberates into results. The bigger the marketing budget, the more flexibility an advertising firm has and the greater reach that agency can accomplish for its clients. However, spending that budget wisely, no matter how large or small it may be, can truly mean the difference between results and waste.
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B2B Healthcare Marketing on Social Media

b2b healthcare marketing

Business-2-business marketing is an important aspect of many healthcare marketing campaigns, with the ultimate end goal being strong lead generation among a targeted audience. There are still many in the healthcare marketing field that avoid social media like the plague, foolishly believing that B2B marketing cannot be successfully achieved on social media. When, in fact, social media is the perfect and most effective place to start.

 
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Healthcare Automation vs Healthcare Marketing Agencies

automated healthcare marketing

According the a recent blog on VentureBeat.com, the term “marketing automation” has had more Google searches in the beginning months of 2013 than it has at any other point over the past three years. What does that tell healthcare marketing agencies like Quaintise? It says – business owners want to add aspects of marketing, but want to keep a small budget while still having complete control.

 
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