Google’s Busy Year – 2012 SEO Review

If you haven’t taken a good, long look at your SEO efforts in 2012 (search engine optimization) it’s time to get on it. With Google making changes to the algorithm every month, SEO is a constant and quickly changing field, and unless you have the time to follow the research and read the SEO White Papers every morning, you’ll want to have an experienced healthcare marketing team of SEO’s working on your site.

 

From Penguin to Panda and every update in between, only the best, most dedicated SEO’s have the evolving knowledge needed to keep up with this changing field. Techniques and strategies that may have worked only a few months ago probably won’t work today, and might even be detrimental to your web presence.

 
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Start 2013 With a Great Story

In healthcare marketing, we often talk about turning yoru brand into a great story. Why? Because at Quaintise we believe the greatest stories are the ones that can withstand the test of time, connect emotionally with an audience, and convert ‘readers’ into brand advocates. A great story, woven throughout every platform that your brand utilizes, can turn a simple business into a memorable experience.

 

Here are some ideas to consider when piecing together your brand story for 2013:

 
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Medical Content Marketing Tips for 2013

If you want to build a remarkable brand presence online in 2013, you’ll need to refocus some of your healthcare marketing efforts towards content. Content comes in many forms, and in marketing it an mean a branded photo, a Facebook update, a Tweet, a blog, an article, a banner ad, or a press release. All forms of content marketing will need to be utilized in 2013 in order to cultivate a strong brand presence.

 

You no doubt have many questions regarding healthcare marketing with content, and that’s why we’re here! Start 2013 with a bang; check out the tips below.

 
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Quaintise Announces The Launch Of New Division – QDigital

QDigital will lead our healthcare clients  into the digital revolution by
evaluating, recommending, and implementing digital and mobile health technologies

Scottsdale, AZ –July 19, 2012 –A revolution is transforming healthcare. Digital health technologies are enabling healthcare providers to run their organizations more efficiently and effectively. Patients are increasingly taking control over their own care. Healthcare across the world is going through a transformation as these technologies grow every day.

There is increased demand for healthcare providers to step outside their traditional roles requiring greater education as more information needs to be shared. Digital health channels, such as social, video and mobile are changing the way healthcare providers communicate with each other and their patients.

And with the Supreme Court’s recent ruling upholding the Affordable Care Act, over 30 million new Americans will be entering the healthcare system in 2014, requiring healthcare providers and insurers to adapt to meet the needs of this new wave of tech-savvy people who expect digital healthcare solutions.

This shift is demanding healthcare providers to step outside their traditional roles and embrace new digital health and mobile technology. Now, more than ever, healthcare providers and their patients need a team of digital healthcare experts guiding this technological revolution to ensure that healthcare is affordable, less time consuming, and more accessible.

For nearly ten years, Quaintise, a healthcare consulting, marketing, and advertising agency, has been passionate about delivering the best results for our healthcare clients. To guide the healthcare industry through this revolutionary change, Quaintise is announcing, QDigital, a new division focused on delivering industry-leading expertise in digital healthcare strategies and services. QDigital will identify and evaluate needs and problems, and create new digital health solutions to help healthcare providers lower the cost of doing business and offer better care for their patients.

The QDigital services will include:

•    Digital strategy
•    Multi-platform apps
•    Web-based apps
•    Mobile apps
•    Interactive med-ed programs
•    Websites and micro sites
•    Mobile optimization
•    Social media applications
•    Virtual symposiums and webcasts

“The future of healthcare is all about access. And while the Scottsdale office will continue to serve as the headquarters for Quaintise, we are excited about opening our new office in Los Angeles and equally thrilled about the highly talented team members who are dedicated to creating leading-edge healthcare technology solutions for our clients,” said Raquel Baldelomar, Founder & Managing Director of Quaintise.

The Quaintise headquarters will remain in Scottsdale, AZ and the QDigital office will be located in Los Angeles, CA. Our office locations are:

Scottsdale, AZ

Quaintise

7150 East Camelback Road, Suite 444
Scottsdale, AZ 85251
v: (602) 910-4112
f: (480) 773-7516
info@quaintise.com

 

Century City, CA

Quaintise/QDigital

10100 Santa Monica Blvd, Suite 300
Los Angeles, CA 90067
v: (310) 736-1752
f: (310) 772-2246
info@quaintise.com

About Quaintise

Quaintise is a healthcare consulting, marketing, and advertising agency. Insightful strategy, combined with emotionally charged storytelling has successfully helped Quaintise deliver impactful and revenue generating campaigns for some of the most prominent healthcare brands in the U.S. Quaintise is the Agency of Record for some of the largest medical groups in the U.S., including Arizona OBGYN Affiliates, Southwest Kidney Institute, and CORD:USE Cord Blood Bank. For more information about Quaintise please visit www.Quaintise.com.

 

Set Your Goals and Charge Ahead

With so many changes coming to the healthcare industry over the course of the next few years, it’s natural to feel anxious about what the future holds for your medical practice. But the professionals at Quaintise wanted to offer some support and encouragement this holiday season; 2013 is going to be an amazing year! Find yourself a healthcare marketing agency in Los Angeles that can take your brand by the reigns and propel you into 2013 with rocket boosters! Head into 2013 with the confidence that Quaintise has your back.

 

Setting Goals for 2013

As we’ve mentioned in previous posts, there is no better time than this very moment to start a brand audit. With a brand audit, Quaintise will take a look at many aspects of your campaigns over the past year. By taking an in-depth look at these campaigns, and your brand as a whole, we can determine the most effective, achievable, and revenue-generating goals for your healthcare brand and medical organization in 2013.

 
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Year End Brand Audit – What You Need to Do NOW

The end of the year can go two ways for healthcare companies; business grows amidst the hustle and bustle of holiday shopping, or business plummets as people put healthcare on the back burner. Whatever category your healthcare business is in right now, there is no better time to take a look at how you got here. How did your healthcare marketing campaigns run? Were they successful or does your brand need a revamp? Now is the perfect time to take a close look at the numbers, analyze everything, and determine how you will take 2013 by storm.

 

With just a few short weeks left in 2012, there is no time to waste. Put on your thinking caps and sit down with your healthcare marketing agency in Los Angeles to go over the numbers. We want to focus on trends within your business that worked wonderfully in 2012, content that was received highly, messages that conveyed your brand perfectly, and, most importantly, ROI.

 
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Social Media Strategies for 2013 – The Human Condition

Social media dominates our lives. From checking Facebook from mobile phones to sneaking a peek while on the clock, there is usually not a day that passes without a quick check on that News Feed. In fact, new research released from Nielsen is showing just how much we use social media, and it’s a lot more than anyone realized. So, as a healthcare marketing firm, how do you position your client’s to move ahead in 2013 on social media platforms? Remember why you use them in the first place!

 

Understand the Human Condition

Facebook has always been about connecting people. Whether it’s bringing old college friends together, family members living across oceans, or connecting businesses to customers. Facebook has always been directly related to the human condition; “the meaning of life, the search for gratification, the sense of curiosity, the inevitability of isolation, or anxiety regarding the inescapability of death.

 
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Healthcare Marketing Trends for 2013

Everyone in the healthcare marketing field wants to know; what will the hot marketing trends of 2013 be? Are we looking at more mobile advertising and less print? Will it revert to more traditional forms of media or will digital technology completely take over? As one of the best healthcare marketing agencies in the nation, we have our own opinions on hot marketing trends in 2013, but to be unbiased we combed the net to find out what other experts in marketing think, and here’s what we found:

 

    1. Consumers Expecting More – Consumers have extremely high expectations on brands, thanks to expert marketing by companies like Target, Starbucks, Old Spice, Cleveland Clinic, and many more. The bar is going to be set particularly high in 2013, and brands will have to find a way to connect with consumers on a personal, relevant level. Healthcare marketing campaigns will need to be integrated into every advertising avenue available, chiefly digital media; mobile, social and content driven. Consumers will expect to be highly engaged with the brand – engrossed in the concept and the message that the brand is sharing.

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    Content Marketing Strategies in Healthcare

    Content marketing is, and realistically always has been, a dominating force behind SEO (search engine marketing). The phrase ‘Content is King’ truly holds water for Google, Yahoo and Bing, and every physician or specialists in the healthcare market should be taking full advantage of every benefit that content marketing has to offer. However, in order to do that on your own (should you choose not to use a healthcare marketing firm), you’ll need to understand some basic strategy aspects.

     

    Basic Content Strategies

    Below are some baseline aspects to content marketing that need to be comprehended and executed accordingly:

     
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