Keep in touch with your patients through regular newsletters that include updates on new technologies, industry news, patient care tips, and success stories. Quaintise assists in the newsletter building process, including writing personalized content, layout and design, printing, and distribution.

 

Real-life Application: Quaintise wrote, designed, and distributed Dr. Jacoby’s newsletters as a tool to improve direct communication with his patients and provide up-to-date information on treatments for conditions of the lower extremity—spanning each of his four practices. The latest newsletter includes a profile on a new physician at the Scottsdale Neuropathy Institute, new information on a federal program to benefit diabetic patients, and an informational article on the dangers of nerve damage.

 

Results: Dr. Jacoby’s newsletters have allowed him to stay in touch with his patient database, which has resulted to more repeat patient visits and greater referrals to new patients.

Many patients locate new physicians online. Stay available to your client base by making sure you have an online presence that includes key information about your practice, your professionals, and your specialties. Quaintise builds and helps maintain websites with personalized content that gives potential patients a sense of confidence and keeps current patients up to date on changes in your practice.

 

Real-life Application: Quaintise recently assisted in writing and publishing a new website for the Laser Health Centers of America, a new practice Dr. Jacoby established to focus utilizing advanced laser therapy for pain relief. He also helped publish and refine the web site for Scottsdale Neuropathy Institute. Quaintise created original content and website design to maximize the effectiveness of Dr. Jacoby’s online presence.

 

Results: Dr. Jacoby’s websites each had very high SEO ranking, which allowed Dr. Jacoby’s practices to be found easily online.

Create online videos to share information directly with your patients, including health tips, discussion of medical procedures, and industry news. Post your videos on industry websites, including affiliated professional organizations and social media sites to achieve a greater audience and grow your reputation as an industry leader in your particular medical specialties. Quaintise can help develop your online videos, including storyboarding your message and facilitating the media production and distribution.

 

Real-life Application: Quaintise helped Dr. Jacoby with scriptwriting and production of several online videos that provide expert advice on foot care and answers to foot-related medical questions. We helped strategically place these videos on industry and healthcare websites such as www.empowher.com, Facebook, and other social media sites.

 

Results: Dr. Jacoby’s online videos help establish him as an expert on foot care and created an opportunity for media to follow-up with Dr. Jacoby for any foot-care related articles they were publishing.

Generate an online presence through regular participation in social media applications such as blogging, Facebook, LinkedIn, Twitter, Digg, and YouTube. The key to a successful online presence is providing regular, relevant information. Quaintise can assist in generating new content for regular posting on the social media applications of your choice.

 

Real-life Application: Quaintise helped Dr. Jacoby establish a Facebook Fan Page to provide to-the-minute updates to his patients and colleagues.

 

Results: Dr. Jacoby uses this Fan Page to post newsletters and online videos, announce upcoming events, and update patients and colleagues on the latest news associated with his practices and professional activities.

Build and/or maintain status in your field of practice by regularly publishing in industry or local media publications. Quaintise identifies ideal publications that target the specific audience you are targeting to place your articles where they will receive the most exposure.

 

Real-life Application: Dr. Jacoby was recently chosen by Phoenix Magazine as one of the Valley’s Top Doctors for 2010. Quaintise reached out to the publication to request additional coverage for Dr. Jacoby, resulting in a 2-page photo and Q/A spread, in addition to the standard physician profile and directory listing. We also helped facilitate interviews with MD News, Good Morning Arizona, and Generation Health for several articles about diabetic neuropathy, including cover photography.

 

Results: This focused content and featured placement helps keep Dr. Jacoby and his expertise in the public spotlight, and maintains his reputation as an industry leader in his specific fields of study.

Keep your practice’s name in the news through regular, informed press releases about your industry achievements, activities in the community, specialized patient care, staff changes, and any achieved milestones. Quaintise writes focused press releases to show your practice in its best light. We reach out personally to our media contacts to ensure ideal, timely placement and maximum exposure. We also assist in designing customized advertisements for media placement in industry and local publications.

 

Real-life Application: Quaintise has written and distributed several press releases on Dr. Jacoby’s recent accomplishments, including his selection as a 2010 Phoenix Magazine Top Doctors, the establishment of the Heel Pain Relief Center, his collaboration with the Arizona Heart Institute on a groundbreaking research study, the addition of Dr. Paul Ledesma to the Scottsdale Neuropathy Institute, and Dr. Jacoby’s appointment as the 2010 president of the Association of Extremity Nerve Surgeons, among others.

 

We also created custom advertisements for the Scottsdale Neuropathy Institute, Laser Nail Center, and Heel Pain Relief Center, including obtaining optimal placement in industry publications. We helped storyboard, write a script, and produce a commercial for the Laser Nail Center, and secured ad time that would provide maximum exposure to Dr. Jacoby’s target audience.

 

Results: These timely and relevant press releases effectively advertise Dr. Jacoby’s activities and accomplishments to industry publications. Dr. Jacoby’s Laser Nail Center was also featured on Good Morning Arizona’s Health News segment.

Share your knowledge with other medical professionals and become known as an industry leader or specialist in your area of study. Quaintise plans and implements educational seminars and similar events, including generating invitation lists, publicity, logistics, and marketing collateral.

 

Real-life Application: Quaintise helped plan and advertise two educational seminars to discuss the vascular effects of triple nerve decompression in diabetic patients, a joint innovative study with the Arizona Heart Institute and Medtronic. The preparation for these events included writing press releases, managing the event logistics, maintaining a mailing list, creating and distributing email invitations, creating a study recruitment poster for display in doctors’ offices, and creating a two-sided wallet card listing the study participant requirements.

 

Results: Quaintise’s event marketing services for these seminars created a platform for Dr. Jacoby to communicate his latest research findings to his peers and created a vehicle for him to showcase his expertise on the latest news and developments in diabetic neuropathy, laser therapy, and other podiatry issues.

Target new patients and referrals through custom email and direct mail campaigns. Advertise special events, educational seminars, and your practice specialties. Quaintise builds targeted marketing campaigns, including writing personalized content, layout and design, printing, and distribution.

 

Real-life Application: Quaintise helped develop email invitations for several of Dr. Jacoby’s educational seminars, in addition to several direct mail pieces to patients and colleagues. Among these, we advertised Dr. Jacoby’s Nail Spa Partner Program in association with his Laser Nail Center to promote healthy, safe pedicures. The package included a newsletter customized for nail technicians, a business card, a referral form, and customized envelope.

 

Results: This direct mail campaign resulted in greater patient volume and new patient referrals from existing patients.

 

Do you know how much you spend on marketing and where that money goes? Quaintise tracks each piece of our customized marketing campaigns so you know what practices are working, and where to focus your efforts. We give you the power over your marketing dollars.

 

Real-life Application: Quaintise paired each of the marketing campaigns identified in the above case studies with a code or number to enable efficient, effective tracking.

 

Results: Dr. Jacoby knows where all of his marketing dollars are spent. We provided him with a monthly metrics spreadsheet that identifies the effectiveness of each campaign, and he can use that information to decide his next course of action. Over the course of a a six month advertising campaign, we were able to show how Dr. Jacoby was getting over 200 new patient referrals per month.