Brand Strategy
At Quaintise, strategy comes first. We develop, refine, and implement insightful brand strategy plans that help our clients achieve premium positioning in the marketplace.
As a Los Angeles branding agency, we work with our clients to analyze the competitive landscape. We also help them evaluate their own services and products in order to create a stronger brand identity that will connect with their target audience.
Through careful consideration of all the internal and external factors, we’re better able to develop cohesive brand messaging and imagery. Creating a meaningful brand strategy will help you understand how best to position your brand within the marketplace and leverage it for success.
Branding services include:
- Brand Audits
- Brand Strategy
- Brand Positioning Strategy
- Naming, Slogans, Taglines, and Mission Statements
- Brand Messaging and Tone
- Color Palette
- Brand Style Guide
- Market Research
- Brand Strategy Consulting
- Website Audits
- Marketing Plans
- Persona Identification
We specialize in healthcare marketing, giving our clients in the medical and wellness industries a leg up on the competition. Once we’ve determined the best strategy for your brand, we can guide you through every step of the process to incorporate your new imagery and messaging into your marketing efforts, including brochure design, social media management, website design, advertising campaigns, and more.
Learn more about our expertise as a medical marketing agency on the Quaintise blog:
- Quaintise Featured in Inc. Magazine on Building a Brand Identity
- Building A Strong Brand Means Embedding It Into Every Part Of Your Business
- Simplifying the Healthcare Brand Experience in 3 Steps
- Year End Brand Audit – What You Need to Do NOW
Our brand strategy firm makes recommendations based on detailed research. In addition, we track the success of every project to make sure you get real results in terms of increased revenue and a larger client base. Want to see the results for yourself? Check out some of our past brand consulting work in the following case studies:
- In-Depth Brand Audit and Complete Rebranding Strategy for Children’s Dental Health
- Strategic Marketing Plan and Rebranding Campaign for COPE Health Solutions
- In-Depth Brand Audit and Brand Positioning Strategy for the Hazelden Betty Ford Foundation
- New Branding and Medical Marketing Strategy for Valley Foot Surgeons
Ready to improve your branding efforts?
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Summary
With a growing and successful practice, it was time to develop a branding strategy for Children’s Dental Health that emphasized its passion to help children achieve optimal oral health. The group hired Quaintise to build a brand that represents their patient’s experience when visiting their dental practice. Through proper brand messaging and promotional images, Quaintise was able to help Children’s Dental Health stand apart from its competitors.
About Children’s Dental Health
Children’s Dental Health is a leading regional provider of pediatric dental services with more than 20 locations throughout Pennsylvania, New Jersey, and Delaware. For more than 30 years, Children’s Dental Health has been delivering quality dental care to children and adolescents while completing a detailed risk assessment on every patient and focusing on educating patients and parents about preventive dental care.
Challenges
- Rebrand to develop a visual identity that fully represents the company’s values and services.
- Develop goals and a vision statement to keep messaging and marketing materials on brand.
- Perform brand audit consulting and competitor analysis to formulate a new brand positioning statement.
Solution
Quaintise conducted an in-depth brand audit and developed a strategic work plan, which included:
- Gathering client feedback based on goals and vision statement
- Highlighting client values, including preventative dental health for children
- Building a new identity that focused on the patient experience
- Creating strategic brand messaging and copywriting for marketing materials
- Designing visuals that portrayed a variety of looks and feels for the client to choose from
- Developing a new logo and branded materials with infographics that visually tell the brand’s story and mission
Results
Quaintise successfully rebranded the practice by creating and developing a new identity for Children’s Dental Health. This new branding strategy was visually represented in updated marketing materials.
“The update to our brand has made a huge difference for our business and has brought in new patients. Thanks to the expert marketing services provided by Quaintise, we’re better able to provide high-quality dentistry and promote oral wellness. I would recommend Quaintise to any business in need of an update to its marketing approach.”
Eric Felix, D.M.D. CEO and President
Children’s Dental Health
Contact us to elevate your marketing and branding.
