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M&A Communication Planning

There has been a flurry of mergers and acquisitions (M&A) in the healthcare sector in recent years and it’s unlikely that activity will abate any time soon. This wave of consolidation may have been sparked by healthcare reform, but it will continue as the healthcare industry evolves and transforms. M&A is affecting all facets of the healthcare industry from health systems to physician practices to information technology companies to software firms to health plans and service providers.

The success of any M&A hinges on great communication from the start. Don’t wait until the deal is signed to launch your communication strategy. M&A communication should begin during the preliminary stages, continue through the negotiations, and remain during the post-merger integration process. At Quaintise, we begin by analyzing the businesses being merged or acquired. Based on that research, we work with you to develop a comprehensive communication strategy that targets all stakeholders, including investors, board members, senior leaders, managers, front-line employees and consumers. We will develop both internal and external communication plans for the entire M&A communication process.

The areas of the M&A process that we can help you address include:

  • Explaining why a merger or acquisition is being considered to stakeholders.
  • Describing the benefits of the M&A for each stakeholder.
  • Providing management with materials to help them communicate effectively with employees on how the merger will affect daily operations and benefits packages.
  • Identifying the appropriate forums for disclosure, discussion, and issue resolution, such as meetings, press releases, community forums, FAQ documents, training seminars and advertising.
  • Creating a brand strategy for the new organization including logo, website, social media, content marketing and public relations.
  • Developing advertising materials that explain what the new organization means for consumers.

The Quaintise team understands healthcare industry dynamics and the challenges that you face. We have the expertise to help you develop a M&A communication plan that showcases your newly formed healthcare organization. Our commitment to treat every client as a business partner enables us to deliver high quality, insightful, creative and results-driven marketing and communication campaigns.