Having a clear marketing plan for your hotel is the first step to building your brand, generating sales, and increasing profits. Lewis Carroll once said, “If you don't know where you are going, any road will get you there.” A marketing plan will set the direction of your hotel. It will determine how your hotel will be promoted, how your customer base will be built or expanded, how your hotel will generate profit, and where new growth opportunities are for your hotel.

Having a clear marketing plan for your hotel is the first step to building your brand, generating sales, and increasing profits. Lewis Carroll once said, “If you don't know where you are going, any road will get you there.” A marketing plan will set the direction of your hotel. It will determine how your hotel will be promoted, how your customer base will be built or expanded, how your hotel will generate profit, and where new growth opportunities are for your hotel.

One of the most important aspects of a successful hotel marketing strategy is having an ‘agent’ that positively represents your hotel to the media, your community, and to travel agencies. Quaintise has deep contacts with media, travel agencies, and the travel community that allow us to be a natural representative for your hotel.

As your hotel’s representative, we play an integral role in all sales & marketing strategies, from creation to implementation. We play a role in setting and executing value-added initiatives to promote bookings. Our experience in media buys and placing insertion orders for advertising allows us to negotiate the most favorable rates on your behalf. Our team will also travel to key markets to represent your hotel in sales meetings with travel agencies, meeting planners, and public relations agencies. We will also seek out profitable co-branding efforts to help your hotel achieve greater awareness, recognition and market share.

To pump-up those day-one numbers, hotel operators need to have a specific action plan in place when it comes to informing your target audience about the new property. Quaintise helps hotels generate community awareness from the get-go, from groundbreaking ceremonies that introduces the hotel project on a local level, including newspapers, political figures and local business leaders; as well as on a national and international level, including travel agencies, national publications, and your targeted demographic of travelers.

Quaintise also works with hotels during the pre-groundbreaking preparations by distributing press releases to the media generating interest in a property early as well as placing media buys via interstate billboards. Our team will also take time to reach out to community businesses with mailers and make personal visits to key markets that will help drive traffic to your hotel.

Spas are increasingly becoming a key point in the brand-building and brand-extension strategies for hotels. Savvy hoteliers have recognized how spas are a smart way to provide additional income, especially during slow travel months by drawing in local non-guests to the facilities for treatments and through the sale of upscale beauty products.

Quaintise works with hotels to create a marketing and advertising campaign to promote your hotel spa. We help your hotel spa be featured in relevant travel publications. We promote your special offers and new services to not only your hotel’s guests, but also to non-guests through an integrated marketing and public relations campaign.

First-hand experience with your hotel is the most ideal way to get journalists to write favorable stories about you, which is why press trips or FAM trips can be extremely effective publicity tools. Quaintise works with you to coordinate press trips from start to finish. We work with you to select the right journalists or conference organizers to invite to your hotel. We create itineraries that highlight the unique offerings your hotel and destination offers. We make all of the travel arrangements for the press trip members and coordinate the activities for area attractions, activities, and meals. The result of these press trips can help your hotel have positive media coverage in worldwide travel publications, thereby increasing your brand’s image.

The power of public relations for hotels is well proven. It’s the most cost-effective method for promoting your hotel, establishing credibility, and getting your name in front of the travel industry, trade publications, and of course, the public.

As your public relations agency, Quaintise has the experience, writing skills, public speaking skills, and media relationships to handle your press release development, pitches, special events, and media relations. Through our polished, refined and intelligent presentation of your hotel to our media contacts, we work to effectively share the message that you want the public to know. This in turn will lead to articles and columns published by newspapers, travel journals, and magazines featuring your hotel. The best part is that this media coverage offers you much more credibility than traditional advertising.

Quaintise can help you market your hotel by representing your property in national and international trade shows and expos. Not only that, we will help you determine trade show logistics, such as selecting the right booth, the right location, how to attract crowds to your booth, and most importantly, how to turn your leads into sales.

If you are going to be exhibiting at a tradeshow, Quaintise will plan and design your booth space. As your agent, we will set up interviews with prospects to generate interest in your property. As your tradeshow representative, we will pitch your property to key decision makers, travel agents, and meeting coordinators. We will also develop a lead sheet that your sales team can use to follow-up.