Our latest agency news and breaking down the business of wellness.


 
physicians social media marketing 1

If Some of the Largest Hospitals in the U.S. are Using Social Media, Why Aren’t You?

How important is social media to healthcare marketing? Ask the professionals at the University of Michigan Health System, or the Nemours/Alfred I. DuPont Hospital for Children in Wilmington, Delaware, Brigham and Women’s Hospital in Boston, or the Cleveland Clinic, or a host of other large medical organizations and they’ll tell you that social media is … Continue reading If Some of the Largest Hospitals in the U.S. are Using Social Media, Why Aren’t You?

facebook mobile marketing

Are Your Patients Engaging with Your Brand? (why you needed to be on this yesterday)

Facebook, much like Google, is constantly evolving, staying ahead of the spammers, the scammers, the cheaters, and the haters. The relentless evolution has purpose – to better the brand experience for Fans, and to make money. These are essentially the same philosophies that drive every business, including healthcare and medical business. With that said, some … Continue reading Are Your Patients Engaging with Your Brand? (why you needed to be on this yesterday)

Telling A Story – Visual Content Marketing in Healthcare

Since the dawn of healthcare marketing, it’s been a challenge to get the right-brained marketers and the left-brained marketers on the same page. And many times that discrepancy shows through in healthcare marketing campaigns, where the words and the visuals are not seamless. It’s a dichotomy that for generations has eluded the most skilled businessmen, … Continue reading Telling A Story – Visual Content Marketing in Healthcare

The History of Advertising

Advertising has come quite a long way since TV first broke onto the scene in the early 1940’s. Before that it was all about print media, and with the advent of TV advertising things began to change. Advertisers had to think more organically about how to incorporate products and services into sponsored television shows and … Continue reading The History of Advertising

Marketing in a Down Economy

How does the housing market affect the advertising market? It seems like a silly association, but according to Mike Sheldon, CEO of Deutch/LA and marketing manager for ad campaigns for Volkswagon of America, Sony Playstation, and Dr. Pepper, considers the housing market to be a precursor of the advertising market.   Sheldon “believes that “it … Continue reading Marketing in a Down Economy

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