Quaintise Communications announces a new Web Video Marketing Service
(August 01, 2007)
Quaintise Communications, announces a new Web Video Marketing Service, which provides clients with end-to-end communication, consulting, and production services to create, build, and deliver a powerful web video marketing campaign.

A Personal Message from Our Managing Director: Marketing as More Than Manipulating Illusions
(June 22, 2007)
Raquel Baldelomar speaks of her personal views on the art of marketing, as more than mere illusion-making, and argues that while seductive words, images, and stories can create a powerful marketing campaign, companies that don’t have the substance to back up a glamorous and glitzy campaign sacrifice long-term sustainability.

Aesthetic Power as a Competitive Differentiator (June 11, 2007)
This podcast explores the concept and power of aesthetics, how it’s applied across marketing disciplines, and how companies are applying these principals to their own advertising campaigns. For all aspects of your advertising campaigns – the content, the images, the words, and colors you use, relies on aesthetics. And, if understood and harnessed properly, your company’s aesthetic power can ultimately differentiate you from your competitors.

 

Blogging as Your 24-7 Spokesperson to the Masses (June 4, 2007)
Blogging is growing by leaps and bounds. Yet blogging's allure -- and its risks -- are a byproduct of this information-driven age, where data is instant and oftentimes unfiltered. In the blogosphere, the urgency of generating and publishing new content, to stay ahead of competitors and to keep interest high, is far more important than in other mediums. This podcast explores strategies for balancing the need for fast-cycling content, while keeping your message consistent and powerful.

 

Web “Democracy” – The Worst (and Only) Choice We Have (May 28, 2007)
We explore the democratizing power of emerging technologies and to examine how a “democracy” metaphor extends to the New Media World, and how companies are responding – specifically by using new technologies to influence and even manipulate user-generated content.

 

Television vs. Internet Advertising: The Old Rules Don't Apply to the New Media (May 21, 2007)
We look at web advertising, its promise for growth, and how we as marketing professionals should address it. We focus on the parallels between television and Internet advertising and explain how concepts of the old medium do not aptly apply to the new medium.

 

Mobile Marketing: The Allure and Pitfalls of Calling all Customers (May 14, 2007)
We discuss mobile marketing strategies and what you need to consider to develop an effective mobile marketing campaign.

 

 Your Secret Advertising Allies: Your Users (May 7, 2007)
We discuss the benefits and pitfalls of user-generated content and how companies can learn from others to create a powerful user-generated marketing campaign.

 

Intelligent Deployment of New Media (April 30, 2007)
We describe new ways companies are rolling our new media campaigns and discuss the implications of each method.

 

How Major Players and Followers are Using Emerging Technologies (April 23, 2007)
We look at the main industry players in emerging technology and examine how they are influencing the followers and those in the non-traditional sector.


 

The Quaintise Communications Overview (April 16, 2007)
We describe the company in more detail and share with you our seven services.



 

Introduction to Quaintise Communications (April 9, 2007)
We describe the company in more detail and share with you our seven services.