Quaintise helps clients, plan develop, and manage their interactive advertising and marketing campaigns. From the initial planning stages to negotiation, buying, and execution of Internet media, we will help you with every step of the way to ensure that your message is distributed well across multiple channels on the Web.

Our Internet & Interactive Media Buying service offerings include:

• Planning of Internet & Interactive Media – During this phase, Quaintise will help you set objectives, develop the Internet media strategy, find and define your audience, develop the RFP and pre-planning steps, and submit media planning considerations.
   
• Buying of Internet & Interactive Media - Using research & measurement tools, Quaintise will syndicate panels and access the ratings data, develop the marketing/media plan for sites, and evaluate different ad models for branding and direct response.
   
• Site Evaluation and Negotiation – Quaintise will find the sites that meet your criteria, access large sites, small sites, portals, and ad network offerings. We will work with media reps for each site and negotiate with them on our client’s behalf to develop the lowest CPM.
   
• Executing the Buy and Post Buy Evaluation – Quaintise will manage the buy and implementation of Internet and Interactive media, as well as insert orders to agencies and/or publishers, and T&C’s. We will also perform a Post-Buy Evaluation by monitoring clicks and post click activity, develop GRP and reach forecasting with optimal frequency, and also perform a closed-loop analysis.