Arizona OBGYN Affiliates Debuts Branding Campaign on Oprah Finale
SCOTTSDALE, May 20, 2011, -- Arizona OBGYN Affiliates (AOA), the state’s largest OBGYN medical practice, will debut a major multi-media branding and public relations campaign with TV spots on the last three episodes of the immensely popular Oprah show on KTVK Phoenix, May 23-25.
The commercials target expectant moms, feature newborns and a new mom, and underline the fact that more women have come to the AOA family of doctors than to any other physician group in Arizona to help them deliver healthy babies. To date over 60,000 babies have been delivered by AOA doctors.
"Being a part of Oprah’s farewell shows with this effort is a great way for us to begin to talk to expectant moms about the exceptional care and services that AOA provides women,” notes Monte Swarup, M.D., AOA Board Member and Chairman of the Branding Committee. “It’s just the beginning of an exciting, new campaign we have coming to share the remarkable stories of our patients."
The commercial was written, directed, and produced by AOA’s Agency of Record, Quaintise. As part of AOA’s new branding and public awareness campaign, Quaintise will develop strategic initiatives designed to raise awareness of the AOA brand name and the exceptional training, care, and quality of AOA physicians and providers. Quaintise will also heighten the public’s knowledge of AOA’s vast services, and specialized OB/GYN approach to show that the AOA family are partners in your community enhancing women’s healthcare.
Arizona OBGYN Affiliates, or AOA, is a family of OBGYN physicians that have joined together in a fully integrated medical group to provide exceptional women’s healthcare through its branch offices. With a medical staff of over forty-five physicians and mid-level practitioners with locations in Ahwatukee, Casa Grande, Chandler, Paradise Valley, Central Phoenix, West Phoenix, Scottsdale, and Tempe, the alliance of practices has helped create strength and authority that gives a voice to patients, and also establishes AOA as a major force in Arizona healthcare. Providing routine OBGYN services such as menstrual care, menopause care, and prenatal care and delivery as well as cutting edge technologies in fertility services, in-office procedures, and clinical trials, AOA combines advanced knowledge with individualized patient attention to maintain their philosophy that physicians play an integral role in the lives of patients and their families. For more information, please visit www.AOAFamily.com.
Pronounced (kwan-tees), noun – 1. Craft, subtlety, cunning. 2. Elegance, beauty, power.3. A perfectly executed strategy.
Established in 2002, Quaintise is a full-service marketing, advertising, public relations, and business development agency with special expertise in medical marketing. Quaintise operates in the trenches of our clients' bottom line results, supplying innovative and strategic services that are noticeable, measurable and make an impact on ROI. Quaintise specializes in ‘closing the gap' between creative communications plans, distribution, publicity and the consumer in order to maximize the outcome of our clients’ campaigns and deliver measurable results. Our principals have experience in medical, lifestyle, and luxury industries, plus years of experience in executing successful marketing campaigns — a rare combination that makes us your preferred agency partner. For more information, please visit www.Quaintise.com.
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