CASE STUDIES
It isn’t bragging if you can back it up.
In this business, many people are all “big hat, no cattle”. Saying you can execute a complex marketing, advertising, and PR campaign is easy. Doing it, and doing it well, is hard. At Quaintise, we walk the talk. Here’s proof that we mean what we say. Case studies, and plenty of them.
1. Arizona OBGYN Affiliates
The Challenge: Although Arizona OBGYN Affiliates (AOA) was the largest OBGYN group in the state, its six branches and nine office locations had no consistent branding and operated individually. In order to grow larger, the AOA realized it needed to undergo professional branding of the entire AOA group.
Our Strategy: Quaintise conducted an extensive Brand Auditwith detailed market research, focus groups, and demographic study. This led to a creative work plan and a marketing and media plan report, outlining the proposed brand positioning strategy, creative campaigns, and media placement.
Implementation: Quaintise developed a campaign for AOA that included the following:
- TV commercials
- Online banner ads
- T-shirts
- Brochures
- Facebook business page and contests
- Email newsletter
- Website
- Guerilla marketing initiatives
- Public relations
The Results: AOA hired Quaintise as their Agency of Record in July 2011. As of June 2012, AOA’s website viewership has increased by more than 1,000 percent, and new patients have increased by 35 percent.
2. Community Health Network of Connecticut
The Challenge: The Community Health Network of Connecticut sought to increase its brand awareness and their census.
Our Strategy: Quaintise’s Creative Director, Gregg Cebulski, oversaw this campaign, who conducted an extensive Brand Audit with detailed market research, focus groups, and demographic study. This led to a creative work plan with a proposed brand positioning strategy, creative campaigns, and media placement.
Implementation: The brand audit and creative work plan led to the following campaign:
- Community newsletters
- Posters
- Billboards
- TV Commercials
The Results: This multi-lingual campaign targeting lower income and minority households raised their census over 30 percent in a 1.5 years over competitors like Blue Cross Blue Shield, HealthNet, and Preferred One, at a fraction of the cost the competition spent.
3. Valley Foot Surgeons
The Challenge: Quaintise was selected as the Agency of Record in 2007 by Valley Foot Surgeons, a respected podiatry group in Scottsdale, Arizona, that wanted to increase its market share. Our task was to conduct an analysis of the practice’s brand and make recommendations, including media placement in local lifestyle print magazines, television ads, and a monthly printed newsletter that was distributed to Dr. Jacoby’s patient database.
Our Strategy: Quaintise completed a comprehensive analysis of Valley Foot Surgeons’ market share in the Phoenix and Scottsdale area, and also evaluated his competitors and target demographic base of prospective patients. We also analyzed all of the possible media outlets available and evaluated which media outlets provided the lowest CPM. We conducted market research and focus group studies to better understand how to market to the client’s demographic group.
Implementation: campaign for Valley Foot Surgeons included the following:
- Newsletters
- Website Design/Content
- Online Videos
- Social Media
- Articles and Whitepapers
- Publicity / Press Releases
- Event Marketing
- Brochures
- Email and Direct Mail Campaigns
- Marketing Analysis
The Results: Overa two-year campaign, Valley Foot Surgeons saw a 35 percent increase in new patient referrals and a 20 percent increase in total new patients. We also helped the client achieve a 75 percent increase in overall Web traffic.
4. Triad Pain Management
The Challenge: Quaintise was hired by Triad Pain Management in 2010 to creative a more comprehensive visual vocabulary for its brand.This included an updated company brochure, a website, and a specialty sub-website discussing a breakthrough technique the pain clinic offered.The company already had an existing brand, but wanted to better communicate the benefits of its brand to existing and new patients. The goal was to generate better understanding for the practice’s proprietary surgical technique,Manipulation Under Anesthesia (MUA), and increase the number of new patients.
Our Strategy: Quaintise identified several areas of improvement in Triad’s brand positioning strategy and developed proposals for how the client would provide a visual vocabulary that was more congruent with its brand, direction, and target patient.
Implementation: The strategy to increase Triad Pain Management’s brand recognition and positioning in the marketplace included helping the practice develop marketing collateral and significantly improving its web presence. Our campaign included the following:
- Website design
- Web development
- SEO
- Copywriting
- Public relations and advertising
- Brochure development
The Results: Our efforts led to a 27 percent increase in Web traffic and an 18 percent increase in new patients.The practice was successfully positioned as a respected leader in its category for Manipulation Under Anesthesiatechniques.
