Last week, we had the opportunity to attend the Worldwide Partner’s World Meeting Conference in Las Vegas. We had an incredible time learning from some of the greats about independent agencies, new business, and how to fit our models to the consumer and client, and how to become the best at what we do. The model for independent agencies is changing dramatically and rapidly. After listening to these experts speak, we decided to breakdown a list of the major ways in which independent agencies should develop in order to maximize their business and be successful in today’s markets and for the future.
You should never underestimate the cost of a poor reputation. – Forbes.com
If you’re not worried about digital reputation management, you’re about to receive a HUGE wake-up call. In the healthcare industry, reputation is everything, and to ignore it is to cost your practice in unimaginable ways.
If you want to build a remarkable brand presence online in 2013, you’ll need to refocus some of your healthcare marketing efforts towards content. Content comes in many forms, and in marketing it an mean a branded photo, a Facebook update, a Tweet, a blog, an article, a banner ad, or a press release. All forms of content marketing will need to be utilized in 2013 in order to cultivate a strong brand presence.
You no doubt have many questions regarding healthcare marketing with content, and that’s why we’re here! Start 2013 with a bang; check out the tips below.
For a healthcare marketing firm, whether you’re in LA or Scottsdale, one of your ultimate goals is to improve the patient experience through social media, print materials, video and more. By improving the patient experience with your client’s brand, you can turn patients into fans and brand advocates. However, with the implementation of Obamacare’s ‘pay-for-performance’ measure, increasing a positive patient experience is no longer simply an aspect of healthcare marketing and advertising, it’s an aspect of financial necessity.
Pay-for-Performance and Healthcare Marketing
EASYreferrals.com points out how tricky the idea of pay-for-performance can become in an industry where “patient satisfaction greatly depends on patient health, diagnosis and medical outcomes, and is not always contingent on how friendly the staff was.
Before the shipwreck of Costa Concordia, Carnival Corp was seeing huge strides in overall sales and Wall Street numbers. Everything was looking up. Today, shares of Carnival have dropped significantly, according to Forbes.com. PRWeek estimates that Carnival will lose more than $90 million in earnings in 2012 due to this event. Here’s what we would have done: