Positive media coverage is a low cost strategy that has a big impact.
Rosewood Centers for Eating Disorders wanted to increase its brand awareness and reestablish itself as an international eating disorder expert. Rosewood is a fully accredited and licensed inpatient behavioral health facility based in Wickenburg, Arizona. Its experienced multidisciplinary team provides comprehensive care for all stages of recovery from anorexia, bulimia, binge eating disorder, and co-occurring addictions and mood disorders for men, women, and adolescents. To accomplish its brand strategy goals, Rosewood partnered with Quaintise in June 2015 and focused part of its marketing strategy on increasing media coverage.
Positive media coverage offers great exposure for any business—including healthcare. It provides a big impact for little cost. Media coverage builds brand awareness and credibility because people tend to trust information that they read from various publications and websites. Media coverage can also help healthcare organizations improve search rankings, differentiate themselves from competitors, dispel common healthcare myths, and support new business growth such as a new service offering, location, or product. Continue reading
People go to the Internet for information. Healthcare information is no exception. Seventy-two percent of Internet users reported looking online for health information, according to a September 2012 survey by the Pew Research Center. For the most part, people searched online for information about specific diseases or conditions, treatments or procedures, and doctors or other health professionals. The survey found that 77% of people began their search with a search engine like Google, Yahoo, or Bing.
There is a huge opportunity for healthcare organizations to increase their reach and strengthen brand awareness by offering valuable medical information to consumers. Not only will this content help meet the needs of target audiences but it will also help position the organization as a trusted source of healthcare information and services. So what exactly is content marketing? Content marketing is a vehicle to create and distribute valuable, relevant information to a clearly defined audience. Types of content marketing include blog posts, e-mail, newsletters, webinars, videos, and podcasts. Continue reading
Driving the most success with healthcare marketing campaigns begins with a clear goal. It’s really that simple, and yet that complicated. Your goal must be sharp, well-defined, and ultimately purposeful. In doctor marketing, a well-defined goal becomes the driver, and all campaign strategies seem to fall into place. Your healthcare marketing team, like that at Quaintise, needs to have a shared vision with our staff that connects at the goal. Here’s how you make it all happen…
As a physician, your online reputation is probably one of your most important marketing details. The simple act of identifying, researching and selecting a family doctor or specialist has changed dramatically over the years, and while word of mouth is still one of the strongest sells, digital access has become the new norm in determining the right doctor for individual patients. The normal path to physician selection has shifted to internet research, reviews, comparison pricing, social media influence, and locality.
Everyone in healthcare and medical marketing is talking about Big Data. If you’re marketing and advertising team has not mentioned this term to you yet, it’s time to seek out another agency. According to Forbes.com, Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. It’s kind of a big deal, and the marketing experts at Quaintise want to make sure you have the tools and the knowledge to utilize Big Data successfully in every detail of your marketing campaigns.