Knowing Where To Buy Ad Space

marketing to millennials

A key component to any healthcare marketing campaign is knowing where to advertise. And knowing where to advertise involves a great appreciation and comprehension of your target demographic, and their behaviors both online and off. Understanding a specific consumer market can increase ROI, decrease ad costs, and ultimately augment an engaged audience. Quaintise takes great pride on our ability to understand your target demographic, your target market, better then any other healthcare marketing firm in the Southwest.
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Improve the Patient Experience with Big Data

Big Data in Healthcare Marketing

If you see beauty in efficiency – the type of efficiency that brings tears to your eyes – you’ll want to jump on the Big Data bandwagon. In fact, with data scientists who specialize in the healthcare marketing field, efficiency in marketing and targeting can become much like a Beethoven masterpiece, eloquently woven together like a tapestry of perfection to yield amazing results. And since Quaintise has recently brought on a superb data scientist to augment client sales and efficiency, we thought we’d run a little recap on how Big Data can be used to work miracles.
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3 Steps to Successfully Integrating Big Data into Healthcare Marketing

Big Data in Healthcare Marketing

Everyone in healthcare and medical marketing is talking about Big Data. If you’re marketing and advertising team has not mentioned this term to you yet, it’s time to seek out another agency. According to Forbes.com, Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. It’s kind of a big deal, and the marketing experts at Quaintise want to make sure you have the tools and the knowledge to utilize Big Data successfully in every detail of your marketing campaigns.
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Prospecting vs Retargeting – Your Healthcare Marketing Team’s Dilema (and why you should care)

healthcare marketing_retargeting

There has been a lot of interesting talk surrounding retargeting and prospecting, especially in the realm of social media. In healthcare marketing, retargeting and prospecting are integral elements of any campaign, which is why it’s always so interesting to me to follow these hot topics when they take over the marketing news cycles.
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Understanding Your Target Demographic with Facebook’s New Graph Search

from Facebook.com

Facebook Graph Search for healthcare marketing

Since it’s universal roll-out yesterday, Facebook’s new Graph Search has been all the talk of marketers and techies in the healthcare marketing industry. Of course, as early adopters of Facebook’s Graph Search, I’ve been playing with it’s capabilities for almost a month now, gaining a pretty good grasp of how instrumental this new feature can be for healthcare social media marketers. What is Facebook Graph Search? How can you use it for healthcare marketing? Let the experts at Quaintise walk you through what we’ve already learned with our already extended use of this awesome new Facebook feature.
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