Cause marketing can be incredibly successful for both the non-profit organization and the for-profit organization involved, if it’s marketed correctly. With integrated advertising and a well thought out marketing plan, cause marketing can be mutually beneficial for everyone involved. A perfect example of cause marketing at it’s absolute best is the partnership between the NFL and the American Cancer Society.
What is Cause Marketing?
In advertising and marketing, there are hundreds of strategies that a brand can use to drive awareness towards a product, service, or a cause. In this case, the entire story revolves around the cause; whether it’s breast cancer, heart disease, or hunger in Africa, the cause is the heroine, not the brand itself. It’s an entirely different form of marketing, where the story revolves not around the brand as the protagonist, but the cause itself.