Quaintise was hired by Triad Pain Management in 2010 to creative a more comprehensive visual vocabulary for its brand. This effort included an updated company brochure, a website, and a specialty sub-website discussing a breakthrough technique the pain clinic offered. The company already had an existing brand, but wanted to better communicate the benefits of that brand to existing and new patients. The goal was to generate better understanding for the practice’s proprietary surgical technique, Manipulation Under Anesthesia (MUA), and increase the number of new patients.
Quaintise identified several areas of improvement in Triad’s brand positioning strategy and developed proposals for how the client would provide a visual vocabulary that was more congruent with its brand, direction, and target patient.
The strategy to increase Triad Pain Management’s brand recognition and positioning in the marketplace included helping the practice develop marketing collateral and significantly improving its web presence. Our campaign included the following:
Our efforts led to a 27 percent increase in Web traffic and an 18 percent increase in new patients. The practice was successfully positioned as a respected leader in its category for Manipulation Under Anesthesia techniques.