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2“ Quaintise did a phenomenal job rebranding our company. The partnership has been invaluable, improving our image and helping us better reach our target audience with superior marketing materials. Their work has energized and inspired our team.”

Allen Miller

Chief Executive Officer
COPE Health Solutions

 

Summary

COPE Health Solutions wanted to update its branding and messaging to support its rapidly expanding business. In response, Quaintise developed a strategic marketing and rebranding campaign that positioned COPE

as a transformative leader in the healthcare industry. The company’s improved media presence helped double its web traffic and newsletter subscribers.

About COPE Health Solutions

COPE Health Solutions is a leading healthcare management consulting company based in Los Angeles, California. COPE’s healthcare experts work with hospitals, physicians, clinics and healthcare organizations across the country to develop integrated healthcare delivery networks and train and grow the health workforce needed to support these networks.

Challenges

  • Update branding and marketing materials to fully represent the company’s values and services.
  • Demonstrate industry-leading expertise through a clear tagline and elevator pitch, promoted services and training videos or webcasts.
  • Increase visibility in the marketplace via public relations, case studies, newsletters and monthly briefings that promote the company’s expert services, experienced managers and satisfied C-suite clients.

Solution

Quaintise conducted an in-depth brand audit and developed a strategic work plan, which included:

  • Quaintise conducted a complete brand/media audit and competitive analysis. This helped clarify and
    refine the essential elements of the client’s brand, positioning, tagline and marketing collateral.
  • Quaintise developed a strategic campaign for marketing, rebranding and public relations that positioned
    the client as a powerful, contemporary leader in healthcare. The deliverables included:
    • A redesigned logo and a new brand style guide
    • A new website with a responsive mobile version
    • Updated company messaging, case studies, monthly briefings and newsletters
    • New PR article placements, white papers and videos
    • Social media and SEO strategies
    • Consistently branded advertisements, business cards, one-pagers, event invitations and templates

Results

By clearly communicating the client’s brand, services and expertise, Quaintise helped achieve:

100%Increase in
newsletter
subscribers

2XIncrease in
web traffic

6Media placements

Recent media placements

Becker’s Hospital Review (6/12/15): “COPE Health Solutions taps Cindy Ehnes to lead new service line”

Payers & Providers (6/12/15): “COPE Launches Coordinated Care Effort”

Los Angeles Times (7/17/15): “Out-of-network costs lurk even at in-network hospitals”

CRAIN’S New York Business (7/21/15): “NYU Langone Moves Ahead with Lutheran Medical Center Merger”

Modern Healthcare (9/2/15): “Georgia’s big Medicaid winners will soon be announced”

San Fernando Business Journal (10/22/15): “Homeless to Get Place to Recover”

Branding Results

LOGO
Before

3

  • Did not represent a contemporary, transformative company
  • Featured outdated font and colors
After

4

  • Incorporates fresh, attractive fonts and colors
  • Features a modern, visionary design that supports leadership and a transformative business

NEW COMPANY TAGLINE

Thought Leadership. Visionary Transformation.

  • Communicates brand promise in a powerful, memorable way
  • Highlights the company’s role as a partner with clients to transform healthcare

WEBSITE
Before

5

  • Featured dated images and colors
  • Needed to better communicate company’s expertise and services
  • Lacked concise, compelling copy
  • Needed intuitive design and navigation
  • Required improved client testimonials
After

6

  • Integrates fresh, attractive colors and images
  • Features “Who We Are” and “What We Do” on the homepage
  • Includes persuasive, SEO-friendly copy
  • Incorporates modern web framework and well-organized navigation bar
  • Highlights compelling testimonials from high-profile clientele

MOBILE VERSION OF WEBSITE
Before

7

  • Presented difficulty navigating on mobile devices
  • Did not adjust to smaller screen sizes
  • Required user to wait for content to load
After

8

  • Features easy-to-use, intuitive navigation
  • Integrates responsive design that adjusts to various screen sizes
  • Includes condensed images for faster load times

NEWSLETTER
Before
9
  • Incorporated inconsistent branding
  • Did not feature appealing design and graphics
  • Needed to improve editorial contentabout company and services
After
10
  • Reflects strong company branding
  • Includes clean ,attractive images and infographics
  • Highlights strategic advantages, unique business offerings and expertise of management team
  • Leverages client success stories to engage with new and current clients

 

11“ The Quaintise team is truly talented, intuitive and dedicated. They have far exceeded our expectations as a marketing partner.”

Cindy Ehnes, Esq

Executive Vice President
COPE Health Solutions


To learn how Quaintise can help you achieve your marketing goals in the treatment and recovery industry, email or call 310-331-8085.